Paid Social Executive - Up to £35,000

JR United Kingdom; City Of London; On-site; GBP 30,000 - 35,000; Full time

Job summary

A leading company in the digital marketing space is seeking a Paid Social Executive to manage and optimize campaigns on platforms like Meta and TikTok. This role focuses on data-driven marketing practices, ensuring performance targets are met while staying ahead in digital trends. Ideal candidates will have hands-on experience in high-volume ecommerce environments and possess strong analytical and organizational skills.

Qualifications

• Experience managing paid social campaigns in high-volume ecommerce.
• Strong background in data-driven marketing.
• Confidence in managing large budgets.

Responsibilities

• Develop and optimize campaigns across Meta and TikTok.
• Manage paid social budgets to meet cost per acquisition and ROI targets.
• Support affiliate marketing activities and creative briefing.

Skills

Organisational skills

Analytical thinking

Collaborative mindset

Hands-on experience managing paid social campaigns

Tools

GA4

Job description

Social network you want to login/join with:

Paid Social Executive - Up to £35,000, London (City of London)

Client:

Blu Digital

Location:

London (City of London), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Views:

5

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

This role is perfect for someone passionate about the intersection of creativity and data-driven marketing, with a focus on paid social advertising. The position involves developing, managing, and optimising campaigns across Meta and TikTok, using various ad formats to drive performance throughout the marketing funnel. Responsibilities include awareness initiatives, dynamic product ads, and Advantage+ Shopping Campaigns, with a proactive approach to testing and improving outcomes.

The successful candidate will manage paid social budgets, ensuring targets for cost per acquisition and ROI are met. This includes collaboration with platform partners, using tools like GA4 and in-platform dashboards for reporting, and exploring new opportunities via Meta and TikTok account teams. The role also supports affiliate marketing activities, partner selection, creative briefing, and performance tracking in line with marketing goals.

Key qualities include strong organisational skills, analytical thinking, and a collaborative, curious mindset. Hands-on experience managing paid social campaigns in high-volume ecommerce or DTC environments is essential. Confidence in managing large budgets, balancing creative and data-driven decisions, and staying updated on digital marketing trends are highly valued.