Paid Social Executive

Pentasia; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading online casino and bingo brand seeks a paid social executive to manage campaigns across platforms like Meta and TikTok. The role involves creative asset coordination, campaign measurement, and reporting. The ideal candidate will have 2+ years of experience in paid social, strong analytical skills, and a desire to grow in a dynamic environment. Benefits include a hybrid work model, competitive salary, and private healthcare.

Benefits

24 days of annual leave

Hybrid work model

Competitive salary plus annual bonus

Private healthcare and life insurance

Participation in company pension scheme

Regular team socials

Qualifications

• 2+ years of experience managing paid social campaigns.
• Proficiency in key performance metrics and campaign measurement.
• Good understanding of marketing platforms like Meta and TikTok.

Responsibilities

• Assist in creating campaigns across paid social channels.
• Build weekly reports of results using Excel.
• Liaise with the data team for optimal tracking setup.

Skills

Analytical Skills

Paid Media Activity

User Journey Optimisation

Data Analysis

Tools

Excel

Click-up

Microsoft Office

Job description

About the Company

An award-winning online casino and bingo brand is on the hunt for a paid social executive. Operating in key markets including the UK, Canada, Spain, Brazil, and Mexico, we are continuously expanding our global presence.


The ideal candidate should have experience with Meta advertising platforms, strong analytical skills, and the ability to work in a fast-paced environment. Experience in the iGaming industry is a plus but not essential.


Key responsibilities:
• Assist in creating campaigns across paid social channels such as Meta, TikTok, and Snapchat, while managing creative publishing, targeting, and budget allocation.

• Coordinate with digital marketing and marcomms/creative teams to produce creative assets, including visual images, video, and copywriting. (using the Click-up Platform)

• Build a weekly report of results, which will also feed into monthly and quarterly reports using Excel and formulas for automation.

• Measure campaigns in line with CPA and CLV targets. This includes bottom-of-funnel customer acquisition campaigns and higher-funnel campaigns, which are evaluated on softer metrics.

• Liaise with the data side of the marketing team to ensure optimal tracking setup. Implement tracking links and landing pages to ensure all published ads are fully functional.

• Review competitor paid social ads for inspiration and insights related to your work and present quarterly insights to relevant stakeholders.


Who are we looking for:
A candidate who is open to learning more on paid social, develop their current skillset in preparation for a mid-level role. Experience in a similar B2C role is essential.

• 2+ years of experience managing paid social campaigns, with a strong understanding of running paid media activity, the importance of user journey optimisation, and landing pages. Proficient in key performance metrics and overall campaign measurement.

• Ability to plan, build and execute a paid media campaign with guidance on hand if needed.

• Understanding digital tracking, measurement and reporting tools.

• Good understanding of marketing platforms (Meta/X/Twitter/TikTok/Snapchat)

• Experienced in briefing creative teams to produce effective paid social ads across all common social media formats

• Proficiency in Microsoft Excel (formulas, pivot tables, VLOOKUP, data analysis) and Microsoft Office (Excel, PowerPoint, Word) for reporting and presentations.

• Analytical mindset, able to interpret data logically and present insights effectively.

• Portuguese or Spanish speaker would be a plus


What’s in it for you:
• 24 days of annual leave, with additional days awarded after 3 years of service.

• Hybrid work model – 3 days in the office, 2 days working from home.

• Competitive salary plus an annual bonus (eligible after completing probation).

• Private healthcare and life insurance provided upon successful completion of probation.

• Participation in the company pension scheme.

• Regular team socials and events to foster a fun and engaging work environment.