Paid Social Executive

DR. MARTENS; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

Dr. Martens is seeking a Social Media Specialist to enhance brand presence on social platforms. You will lead campaign strategy and optimization, focusing on Meta while collaborating with country teams to drive performance metrics. Join a brand with a strong heritage and enjoy perks like a generous discount and hybrid working model.

Benefits

Free pair of Docs as part of the team.

65% discount on all Docs.

Hybrid working model: 3 days in-office, 2 days WFH.

Share plan through ‘Buy As You Earn’ program.

Private healthcare.

Dedicated culture team.

2 paid volunteer days annually.

Qualifications

• Extensive experience with Meta Ads Manager.
• Experience with TikTok, Pinterest, and Snapchat Ads Managers.
• Proficiency in analytics tools like GA and in-app dashboards.

Responsibilities

• Collaborate with teams to develop and execute social media strategies.
• Analyze campaign performance and innovate with new concepts.
• Manage campaigns across multiple social channels.

Skills

Social Media Management

Campaign Optimization

Analytics Tools Proficiency

Content Creation

Communication Skills

Job description

Dr. Martens is a globally recognisable and culturally influential British brand with over 60 years of heritage. We are committed to being a dynamic, thriving, and ethical business that values diversity, authenticity, and growth.

THE GIG

We are seeking a Social Media Specialist who understands the balance between brand building and business performance. You should be proficient in Meta, TikTok, Snapchat, and Pinterest, both from paid and content perspectives, and stay updated on emerging platforms. As part of the EMEA Marketing team, you will develop channel strategies, execute plans with country teams, share insights, track KPIs, and optimize campaigns to drive performance.

Your main focus will be enhancing brand presence and conversion activity on Paid Social, especially on Meta, aligning with our digital-first social strategy. Collaboration with the trade team to meet demand and traffic KPIs is essential.

• Collaborate with the Paid Social Marketing Manager to implement social media strategies, primarily on Meta, to boost product interest.
• Develop technical digital capabilities, improve ROAS, and surpass revenue targets.
• Conduct audience testing, market analysis, and optimize campaign performance.
• Create and manage campaigns across multiple social channels with real-time adjustments.
• Brief content for paid social channels, adhering to best practices.
• Coordinate with Country Marketing Managers to align social media communications with multi-channel plans.
• Analyze campaign performance using social listening tools, GA, and in-app dashboards.
• Innovate by ideating new concepts, formats, and channels, providing insights based on data and expertise.
• Report regularly to stakeholders to ensure transparency and understanding.

WHAT SETS YOU APART

• Extensive experience with Meta Ads Manager.
• Experience with TikTok, Pinterest, and Snapchat Ads Managers.
• Budget management, T&Cs, rights, and data privacy knowledge.
• Understanding of social content formats and platform-specific needs.
• Ability to create social-native creatives and identify trends.
• Strong communication skills for stakeholder collaboration.
• Experience with performance metrics and conversion tracking.
• Proficiency in analytics tools like GA and in-app dashboards.
• Experience with content management, testing, and approvals.
• Passion for our brand and the footwear industry.

WHAT’S IN IT FOR YOU

• Free pair of Docs as part of the team.
• Hybrid working model: 3 days in-office, 2 days WFH.
• 65% discount on all Docs.
• Share plan through ‘Buy As You Earn’ program.
• Private healthcare.
• Dedicated culture team.
• 2 paid volunteer days annually.

Ready to fill your boots? Apply now.

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YOUR FUNDAMENTAL QUALITIES

At Dr. Martens, our roles are driven by our core values: integrity, professionalism, passion, and teamwork. We believe each person’s role is unique and vital to our collective success.