Paid Social Executive

We Are Aspire; Greater London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading digital marketing firm in Greater London is looking for a Paid Social Executive to join their innovative team. You will handle campaign planning and execution across multiple platforms, including Meta and TikTok. The ideal candidate has experience in paid social marketing and strong data analysis skills. This role offers a competitive salary and benefits, along with hybrid working options.

Benefits

Competitive base salary

Performance bonus

24 days' holiday

Private healthcare

Pension scheme

Regular team socials

Qualifications

• Experience managing paid social campaigns, particularly on Meta.
• Strong understanding of user journeys, tracking, and campaign optimisation.
• Experience in the iGaming industry is beneficial but not essential.

Responsibilities

• Create and manage paid social campaigns across Meta, TikTok, X and Snapchat.
• Collaborate with marketing and creative teams to produce engaging visual and written assets.
• Build weekly and monthly performance reports using Excel and automation formulas.

Skills

Paid social campaign management

Data analysis

Excel proficiency

User journey understanding

Written and verbal communication

Tools

Meta Ads

TikTok Ads

Snapchat Ads

X Ads

Job description

An award-winning brand in the casino and iGaming space is seeking a Paid Social Executive to join its growing digital marketing team. Known for bold creativity, innovative campaigns, and a data-led approach, this business continues to redefine online entertainment across key international markets.

Reporting to the Head of Paid Social, the successful candidate will play a hands-on role in campaign planning, execution, optimisation, and reporting across Meta, TikTok, X and Snapchat. This position offers a fantastic opportunity for a motivated digital marketer with expertise in full funnel paid social marketing.

Key Responsibilities

• Create and manage paid social campaigns across Meta, TikTok, X and Snapchat
• Collaborate with marketing and creative teams to produce engaging visual and written assets
• Build weekly and monthly performance reports using Excel and automation formulas
• Liaise with data teams to ensure accurate tracking and reporting
• Conduct competitor analysis and present insights to internal stakeholders
• Test new creative concepts and contribute ideas to enhance campaign performance

Candidate Profile

• Experience managing paid social campaigns, particularly on Meta
• Strong understanding of user journeys, tracking, and campaign optimisation
• Confident with Excel and data analysis tools
• Experience with Meta, TikTok, X and Snapchat advertising desirable
• iGaming industry experience beneficial but not essential
• Excellent written and verbal communication skills
• A collaborative team player with a proactive, curious mindset

Benefits

• Competitive base salary plus performance bonus
• 24 days' holiday (increasing with service)
• Hybrid working - 3 days in the office, 2 from home
• Private healthcare and life insurance after probation
• Company pension scheme
• Regular team socials and events

If this sounds like you, send your CV now.