Paid Social Director & AI Lead

dentsu; Stafford; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company seeks a Paid Social Manager in Stafford to drive innovative strategies and oversee Paid Social activities for key clients. This role entails managing teams, client relations, and integrating AI into marketing workflows, while aiming for account profitability and business growth.

Qualifications

• Proven track record in managing paid social campaigns.
• Experience with AI tools and marketing technologies.
• Strong leadership skills and ability to develop a team.

Responsibilities

• Develop and promote overall strategy for Paid Social.
• Manage client relationships and act as escalation point.
• Forecast budgets and grow account profitability.

Skills

Client Relationship Management

Team Management

AI Tools and Platforms

Digital Marketing Strategies

Budget Forecasting

Job description

Social network you want to login/join with:

col-narrow-left

Client:

Location:

Stafford, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

ea3c4868919e

Job Views:

6

Posted:

29.06.2025

Expiry Date:

13.08.2025

col-wide

Job Description:

The purpose of this role is to develop best-in-class strategies and manage all Paid Social activities for assigned clients. The role involves managing and developing the team, serving as a point of escalation, and leading AI exploration and innovation.

Key responsibilities:

• Work closely with the Head of Paid Social to develop and promote overall strategy and approach for the channel.
• Ensure best practices and innovation in all Paid Social activities.
• Manage and maintain client relationships; act as the main escalation point for client issues.
• Handle multiple, large, or complex clients, setting overall strategy and goals for the team.
• Manage and develop direct reports; responsible for team development.
• Forecast annual and monthly budgets; aim to grow account profitability.
• Contribute to new business development as needed.

AI Exploration & Innovation:

• Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting.
• Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios.
• Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes.
• Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows.
• Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing.