Paid Social Director & AI Lead

DENTSU; Devon and Torbay; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company in digital marketing seeks a Paid Social Manager to lead strategies and team development in paid social initiatives. Responsibilities include managing client relationships, developing innovative AI applications, and ensuring best practices in digital marketing. This full-time permanent position is based in Manchester.

Qualifications

• Experience in managing client relationships and team development.
• Strong background in paid social strategies and AI applications.
• Ability to work on multiple large clients effectively.

Responsibilities

• Develop strategies for paid social activities.
• Manage client relationships and team development.
• Lead AI innovation initiatives for marketing.

Skills

Client Management

Team Management

AI Knowledge

Budget Forecasting

Digital Marketing

Job description

The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed, as well as leading Ai exploration and innovation.

Job Description:

Key responsibilities:

• Works closely with Head of Paid Social, develops and evangelises overall strategy and approach to the channel
• Ensures best practice and innovation in all Paid Social activities
• Manages and maintains client relationships and is the main point of escalation for client issues
• Typically works on multiple, large or complex clients and develops overall strategy and goals for the team
• Manages and develops direct reports and is accountable for complete team development
• Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
• Contributes to new business development when required

AI Exploration & Innovation

• Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting
• Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios
• Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes
• Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows
• Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing

Location:

Manchester - Bonded Warehouse

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent