Paid Social Director

Somerce; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a dynamic and innovative agency specializing in TikTok Shop management, where your strategic vision will drive client success and revenue growth. As a Paid Social Director, you'll lead a talented team, manage key client relationships, and develop impactful paid media strategies. This role offers the flexibility of hybrid working and the opportunity to shape the future of social commerce. If you thrive in a fast-paced environment and are passionate about e-commerce, this is your chance to make a significant impact while working with a supportive team dedicated to excellence and growth.

Benefits

Flexible working options

Hybrid working rhythm

Employee benefits

Qualifications

• Proven experience managing paid social campaigns, especially on TikTok.
• Strong analytical skills with a data-driven approach to optimization.

Responsibilities

• Lead and manage a team of paid media managers for client success.
• Oversee paid media strategy and campaign management for TikTok Shops.

Skills

Paid Social Campaign Management

Analytical Skills

Leadership Skills

Client Relationship Management

Creative Mindset

Proactive Approach to Trends

Tools

Google Analytics

TikTok Ads Manager

Job description

Account Director - TikTok Shop

We are a young, lively, and enthusiastic TikTok Shop agency, based in London, with a hybrid working rhythm. Our team is dedicated to helping brands maximise their presence and sales on TikTok.

We are passionate about driving growth and innovation in the e-commerce space, and we are looking for an experienced and strategic Paid Social Director to lead our client success initiatives and elevate the growth of TikTok Shops across our portfolio.

As the Paid Social Director, you will oversee strategic management of client relationships and campaign execution, ensuring that client goals are met while driving long-term success and revenue growth. You will also mentor and lead a team, collaborate with internal departments, and serve as the primary point of contact for key clients. We offer excellent employee benefits, including the flexibility to "work from anywhere."

What You'll Be Doing:

• Leadership & Team Management: Lead and manage a team of paid media managers, initially with one direct report. As the business grows, you'll build and scale a team of paid social managers and executives, ensuring they are equipped to meet client objectives and business goals.
• Paid Media Strategy & Campaign Management: Oversee and direct the development and execution of paid social campaigns across clients' TikTok Shops, ensuring optimal performance, strategic budget allocation, and ROI maximisation. You will guide the team in ensuring that campaigns meet or exceed performance targets.
• Client Relationship & Account Management: Serve as the senior point of contact for clients on all paid media matters. You'll ensure a high level of client satisfaction, manage long-term relationships, and serve as a trusted advisor on campaign performance and strategic recommendations.
• Revenue Growth & Upselling: Develop strategies to drive revenue growth for clients' TikTok Shops while also increasing internal agency fees. Identify upselling opportunities by recommending additional services, such as content creation, influencer partnerships, and live commerce strategies, ensuring maximised results and client satisfaction.
• Strategic Leadership: Lead the creation and execution of paid media strategies for clients, providing guidance to the team on how to achieve business objectives. Develop and implement performance benchmarks, KPIs, and key metrics to measure success across campaigns.
• Team Development & Coaching: Provide mentorship and guidance to the paid media team, cultivating a culture of continuous learning and growth. Identify skill gaps and deliver training to ensure the team remains at the forefront of industry trends and best practices.
• Reporting & Performance Insights: Prepare and deliver regular reports on client performance, project outcomes, and team achievements to senior leadership, including the Managing Director and Founder. Use these insights to provide actionable recommendations for ongoing campaign optimisation and improvement.
• Operational Oversight: Take responsibility for the end-to-end execution of client projects, from strategy development to successful delivery, ensuring that campaigns meet deadlines, budget requirements, and client expectations.
• Continuous Improvement: Stay at the cutting edge of industry trends and best practices in paid media and TikTok campaigns. Lead the implementation of innovative solutions and enhancements that improve both client results and internal agency performance.

Why Join Somerce?

At Somerce, you'll have the opportunity to work in a fast-paced, growth-driven environment where your contributions will directly impact client success. If you're looking to expand your skills, work on innovative campaigns, and be part of a talented, supportive team, Somerce is the place for you. We offer excellent employee benefits, including flexible working options, a hybrid working rhythm, and the chance to make a significant impact in the world of social commerce.

Requirements

What We're Looking For:

• Proven experience in managing paid social campaigns, especially on TikTok and across other relevant social platforms.
• Strong analytical skills with a data-driven approach to campaign optimisation and a deep understanding of ROI metrics.
• A creative mindset to ensure that ads not only convert but are also engaging, entertaining, and aligned with brand messaging.
• Excellent leadership skills, with the ability to guide, mentor, and build high-performing teams.
• A proactive approach to staying ahead of trends and platform changes, constantly adapting strategies to keep campaigns fresh and effective.
• Strong client relationship skills, with the ability to present campaign results and make strategic recommendations.
• Familiarity with analytics tools (e.g., Google Analytics, TikTok Ads Manager) to optimise targeting, bidding, and ad creatives.
• Excellent communication and presentation skills, particularly when presenting results and strategic plans to clients and senior leadership.