Paid Social Creative Strategist - Wellness eCommerce

Caramel Talent; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A fast-growing digital-first wellness company seeks a Paid Social Creative Strategist in London. This role will bridge performance marketing with creative direction, leading paid campaign strategies across social platforms like Meta and TikTok, creating impactful content that resonates with today’s wellness-focused consumers.

Benefits

Generous discount on health products

Complimentary access to fitness platform

Monthly wellness-focused team events

Qualifications

• Minimum of 2 years' experience in performance creative/paid social content strategy.
• Proven success with ads across Meta and TikTok.
• Comfortable with data analysis and adapting creative based on performance.

Responsibilities

• Lead creative strategy for paid campaigns across Meta, TikTok.
• Write compelling copy for ads and source content creators.
• Analyze performance using metrics like CTR and CPA.

Skills

Content Strategy

Performance Marketing

Creative Direction

Collaboration

Data Analysis

Tools

Video Editing Tools

Creative Tools

Job description

Overview:

A fast-growing digital-first wellness company is reshaping how consumers approach proactive health. Blending curated lifestyle products with cutting-edge tools and compelling brand experiences, they’re creating a one-stop destination for modern well-being.

As they scale, they’re seeking a Paid Social Creative Strategist - a hybrid thinker who can bridge performance data with cultural relevance and compelling storytelling. This is a standout opportunity to shape high-impact creative for a mission-driven business working across some of today’s most engaging platforms.

The Role:

Sitting at the crossroads of performance marketing and creative direction, this role will lead paid social content strategy—particularly across Meta, TikTok, and other emerging channels. You’ll transform audience insights into persuasive campaigns that not only convert, but also inspire and resonate with today's wellness-minded consumer.

From sourcing and directing content creators to writing standout copy and iterating based on real-time performance data, you’ll be integral to delivering creative that scales both brand reach and ROI.

Responsibilities:

• Lead creative ideation and strategy for paid campaigns across Meta, TikTok, and future-facing social platforms
• Write compelling short-form copy: headlines, hooks, scripts, and storyboards that drive both attention and conversions
• Identify, brief, and collaborate with user-generated content (UGC) creators and influencers to develop high-performing, on-brand content
• Work closely with in-house teams to concept and launch a range of ad formats—video, static, UGC, and motion-led assets
• Analyse creative performance using metrics such as CTR, CPA, and ROAS—translating findings into actionable creative refinements
• Run regular testing cycles to determine what’s resonating and where to optimise
• Keep on top of platform innovations, audience behaviours, and best-in-class creative trends across social and wellness categories
• Support broader brand campaigns and creative activations across channels

Requirements:

• A minimum of 2 years’ experience in a performance creative or paid social content strategy role
• Proven success developing ads that perform across Meta and TikTok
• Excellent instincts for what makes social-first content succeed—especially in short-form video and UGC formats
• Confident briefing and collaborating with content creators or influencers
• Comfortable interpreting performance data and adapting creative accordingly
• Agile and adaptable in a fast-paced environment—able to move quickly from concept to execution
• Strong communicator and collaborator, experienced in working cross-functionally
• Personal interest in wellness, lifestyle, or consumer health is a major plus

Preferred Experience:

• Hands-on experience working with UGC creators or influencer-led campaigns
• Familiarity with video editing or creative tools (e.g. CapCut, Figma, Adobe suite)
• Experience in high-growth startups or with DTC consumer brands

Location

Hybrid from London preferred, though remote applicants within the UK and Europe will also be considered.

Salary

£45,000–£60,000 depending on level of experience and seniority.

Benefits

• Join a fast-paced company redefining the consumer wellness landscape
• Generous discount on premium health and wellbeing products
• Complimentary access to a leading fitness and wellness membership platform
• Monthly wellness-focused team events
• Collaborative, mission-led culture with space to grow and lead