Paid Social Assistant

ASOS.com Ltd; City of Westminster; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A prominent online fashion retailer is seeking a Paid Social Assistant to help manage programmatic campaigns and optimize social media paid advertising. This role requires some experience in Paid Social, a passion for digital marketing, and proficiency in tools like Excel and PowerPoint. The successful candidate will play a key role in reporting and campaign strategy, working collaboratively within a dynamic team to drive customer acquisition. Additional benefits include employee discounts and personal development opportunities.

Benefits

Employee discount

Personal development opportunities

Sample sales access

LinkedIn Learning resources

25 days annual leave plus a celebration day

Discretionary bonus scheme

Private medical care

Flexible benefits allowance

Qualifications

• Some experience in Paid Social.
• Passion for Digital Marketing.
• Understanding of PPC, SEO, Paid Social, and Programmatic channels.

Responsibilities

• Campaign setup and optimization across Facebook/Instagram and other channels.
• Daily and weekly reporting, including budget monitoring and spend reviews.
• Supporting creative refreshes within mid-upper funnel campaigns.

Skills

Experience in Paid Social

Passion for Digital Marketing

Data analysis and interpretation

Proficiency in Excel

Strong collaboration skills

Excellent communication skills

Tools

Excel

PowerPoint/Keynote

Job description

Sales and new customers: The team runs full funnel activities across multiple channels including Facebook/Instagram, Snapchat, and other social platforms. They are responsible for the profitable spend and evaluation of a multi-million pound budget. The Paid Social Assistant will report to the Paid Social Manager and work as part of this team to enhance capabilities. They will play a key role in improving team efficiency through executing core processes and assisting in managing programmatic campaigns across all territories and channels.

We believe in the value of in-person collaboration, requiring at least 3 days a week in the office to foster faster decision-making, deeper connections, and a strong team culture where everyone can grow, create, and succeed.

Responsibilities

• Campaign setup and optimization across Facebook/Instagram and other channels.
• Daily and weekly reporting, including budget monitoring and spend reviews.
• Supporting creative refreshes within mid-upper funnel campaigns across platforms.
• Owning the monthly competitor review process and staying updated with platform developments and industry best practices.
• Supporting organic boosting and content amplification activities.
• Implementing test and learn initiatives to improve performance and develop best practices.
• Assisting with monthly invoicing of platform spend.
• Promoting Diversity, Equity & Inclusion strategies.
• Liaising with other teams within ASOS to achieve goals.

Candidate Requirements

• Some experience in Paid Social.
• Passion for Digital Marketing.
• Understanding of PPC, SEO, Paid Social, and Programmatic channels.
• Ability to analyze data and interpret numbers.
• Interest in the Retail industry with a commercial mindset.
• Proficiency in Excel for reporting and data analysis.
• Proficiency in PowerPoint/Keynote.
• Strong collaboration skills both internally and externally.
• Excellent communication skills.
• Proactive, data-driven, and creative problem-solving approach.
• Confidence to connect with people and work as part of a team.
• Desire to learn and take on new challenges.
• Flexibility to adapt to changing priorities and fast-paced environments.
• Ability to understand and adjust to cultural differences across geographies.
• Strong organizational skills with the ability to multitask and start quickly.

Company Overview

ASOS is an online retailer dedicated to fashion lovers worldwide. We empower our customers and team members to be their authentic selves, fostering a creative and inclusive culture. We are members of various inclusive organizations and committed to diversity and inclusion. Please inform us if you require adjustments during the hiring process.

Job Description

The Paid Social team, part of the Media LAB department, manages programmatic campaigns globally to drive traffic, sales, and customer acquisition, contributing to 5%-10% of ASOS's total activities.

Additional Benefits

• Employee discount
• Personal development opportunities
• Sample sales access
• LinkedIn Learning resources
• 25 days annual leave plus a celebration day
• Discretionary bonus scheme
• Private medical care
• Flexible benefits allowance