Paid Social and Affiliates Manager

Lloyds Bank plc; London; Hybrid; GBP 59,000 - 87,000; Full time

Job summary

Lloyds Banking Group is seeking a Paid Social and Affiliates Manager to drive customer acquisition through data-driven strategies and campaign execution. The role involves managing performance on paid social platforms, collaborating with teams, and optimizing campaigns for measurable results while embracing a hybrid working model.

Qualifications

• Deep expertise in Paid Social marketing with analytics-driven results.
• Experience in managing paid social campaigns.
• Familiarity with affiliate marketing principles.

Responsibilities

• Define data-driven growth strategy for Paid Social.
• Plan and optimize paid social campaigns to improve performance.
• Work with agencies to create strong social creative.

Skills

Budget Management

Audience Targeting

Creative Testing

Analytical Skills

Job description

Paid Social and Affiliates Manager page is loaded

Paid Social and Affiliates Manager

Apply locations London Halifax Trinity Road Bristol Harbourside Edinburgh Port Hamilton Chester Cawley House time type Full time posted on Posted 2 Days Ago time left to apply End Date: July 15, 2025 (11 days left to apply) job requisition id 136520

End Date

Monday 14 July 2025

Salary Range

£70,929 - £78,810

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

.

Job Description

JOB TITLE: Paid Social and Affiliates Manager.

SALARY: £ 59,850pa to £86,691pa (dependant on location and experience) plus an extensive benefits package.

LOCATION: London, Bristol, Edinburgh, Leeds , Halifax or Chester.

HOURS: 35 hours, full time.

WORKING PATTERN : Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at on e of the above the listed hub s .

Why Lloyds Banking Group?

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the everchanging needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too!

Want to hear more?

Are you ready to play a key role as part of our Growth team in driving customer acquisition and commercial growth through data-led strategy, execution, and optimisation of paid social affiliate marketing. You’ll own the day-to-day performance of the channel, working closely with internal teams and agency partners to deliver impactful, measurable results.
You’ll be hands-on in platforms, constantly testing, learning, and scaling what works. You will thrive in a fast-paced, performance-driven environment and are passionate about unlocking growth through smart, creative, and data-informed marketing.

Key Responsibilities

• Define and deliver a data-driven growth strategy across Paid Social focused on driving customer acquisition and incremental commercial impact across multiple brands and products.

• Work with the Senior Manager, marketing enablement team, and external suppliers to test and scale affiliate partners. Ensure supplier expertise are utilised in order to share best practice and drive internal knowledge and experience.

• Lead the planning, activation, and optimisation of always-on and test campaigns across Paid Social platforms, ensuring performance is continuously improved through data-led decision making.

• Translate strategic goals into detailed, bottom-up channel plans that target the most profitable customer cohorts and deliver measurable business outcomes.

• Work closely with media agencies ensuring alignment on strategy, execution, and performance.

• Work with creative agencies to create strong and impactful social creative that adheres to channel best practice and drives strong efficient acquisition

• Champion a robust test and learn culture, designing and executing experiments with clear measurement frameworks to drive incremental growth and actionable insights

• Partner with Full Funnel teams to identify and scale new growth levers. Be a part of the wider full funnel campaign team, being the social expert to help shape campaigns based on digital best practice.

• Stay ahead of platform innovations, emerging trends, and new opportunities - proactively surfacing new tactics, formats, and capabilities to unlock growth

• Support the Social & Affiliates Senior Manager in shaping the long-term vision for the channel, including innovation roadmaps and performance insights

• Contribute to best practice development, campaign documentation, and knowledge sharing across the team

About you

• Deep channel specialism – not only mastering the intricacies of Paid Social marketing but also strategically leveraging that expertise to drive measurable business results . Confident in budget management, audience targeting, creative testing, and leveraging platform-specific tools to deliver demonstrable incremental commercial impact

• Affiliate marketing knowledge – this role sits within the Social & Affiliates team and may involve supporting the growth of the affiliate channel. A solid understanding of affiliate marketing principles , partner management, and performance-based models is beneficial

• Performance marketing – demonstrated experience in managing paid social campaigns, identifying opportunities to optimise activity to drive measurable growth across key product areas. Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimisations

• Creative & campaign execution– hands-on experience in briefing, building, and launching paid social campaigns end-to-end . Comfortable working with creative teams to develop high-performing assets, and confident in testing and iterating creative formats, messaging, and placements to maximise impact.

• Growth mindset – always on the lookout for new ways to unlock growth & scale paid social performance. Whether it’s testing new platforms, piloting new ad formats, exploring Beta opportunities, or unlocking new capabilities within existing channels, you have examples of proactively identify ing and champion initiatives that drive incremental growth.

About working for us

Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under-represented groups. We are disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.

If you are excited by the thought of becoming part of our team, get in touch.

We would love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

Similar Jobs (1)

Media Relations Manager (6 month fixed term contract)

locations 6 Locations time type Full time posted on Posted 10 Days Ago time left to apply End Date: July 7, 2025 (3 days left to apply)