Paid Social and Affiliates Manager

Lloyds Banking Group; London; Hybrid; GBP 70,000 - 79,000; Full time

Job summary

A leading banking group is seeking a Paid Social and Affiliates Manager to play a key role in their Growth team, driving customer acquisition through data-led marketing strategies. The position requires deep expertise in paid social marketing and a proven track record of managing successful campaigns. Successful candidates will be integral in fostering collaborations to enhance growth initiatives and will benefit from a hybrid working model that promotes inclusivity and flexibility.

Qualifications

• Experience managing paid social campaigns with strong analytical skills.
• Hands-on experience in briefing, building, and launching campaigns end-to-end.

Responsibilities

• Define and implement data-driven growth strategy across Paid Social channels.
• Plan, activate, and optimize campaigns across Paid Social platforms.
• Ensure alignment with media agencies on strategy and performance.

Skills

Deep expertise in Paid Social marketing

Analytical skills

Knowledge of affiliate marketing principles

Proactive in identifying growth initiatives

Job description

End Date

Monday 14 July 2025

Salary Range

£70,929 - £78,810

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

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Job Description

JOB TITLE: Paid Social and Affiliates Manager.

SALARY: £59,850 to £86,691 (dependant on location and experience) plus benefits.

LOCATION: London, Bristol, Edinburgh, Leeds, Halifax, or Chester.

HOURS: 35 hours, full time.

WORKING PATTERN: Hybrid, involving at least two days per week at one of the listed hubs.

Why Lloyds Banking Group?

We are evolving by investing in our people, data, and technology to meet the needs of our 26 million customers. We embrace collaborative, agile working to deliver the best outcomes. Join us and grow with purpose!

Want to hear more?

Play a key role in our Growth team, driving customer acquisition and growth through data-led paid social and affiliate marketing. You’ll manage day-to-day performance, working with teams and agencies to deliver measurable results, testing, learning, and scaling successful strategies.

Key Responsibilities

• Define and implement a data-driven growth strategy across Paid Social channels.
• Collaborate with internal teams and external suppliers to test and scale affiliate partnerships.
• Plan, activate, and optimize campaigns across Paid Social platforms.
• Translate strategic goals into detailed channel plans targeting profitable customer segments.
• Ensure alignment with media agencies on strategy and performance.
• Create impactful social creative with agencies, following best practices.
• Foster a test-and-learn culture with clear measurement frameworks.
• Partner with Full Funnel teams to identify and scale new growth opportunities.
• Stay ahead of platform innovations and emerging trends.
• Support long-term channel vision, innovation, and knowledge sharing.

About you

• Deep expertise in Paid Social marketing, capable of leveraging that to drive measurable results.
• Knowledge of affiliate marketing principles and performance-based models.
• Experience managing paid social campaigns, with strong analytical skills.
• Hands-on experience in briefing, building, and launching campaigns end-to-end.
• Proactive in identifying and championing new growth initiatives.

About working for us

We promote inclusivity and diversity, creating a workplace where everyone can belong. We welcome applications from under-represented groups and are disability confident. Adjustments are available in our recruitment process upon request.

If excited to join us, we would love to hear from you!

At Lloyds Banking Group, our purpose is to help Britain prosper.

We prioritize data safety and a values-led culture, reflecting the diversity of our customers and communities.