Paid Social and Affiliates Manager

Lloyds Banking Group; City of Edinburgh; Hybrid; GBP 70,000 - 79,000; Full time

Job summary

A leading banking group is looking for a Paid Social and Affiliates Manager to drive customer acquisition through data-led marketing strategies. The role involves managing campaigns, analyzing performance, and collaborating with teams to achieve measurable growth. Candidates should possess a deep understanding of Paid Social marketing and a proactive growth mindset.

Benefits

Support for flexible working options

Hybrid Working

Job Share

Qualifications

• Deep expertise in Paid Social marketing.
• Knowledge of affiliate marketing principles.
• Experience managing paid social campaigns.

Responsibilities

• Define and implement a data-driven growth strategy.
• Collaborate with teams to scale affiliate partnerships.
• Plan and optimize campaigns across Paid Social.

Skills

Paid Social marketing

Analytical skills

Campaign management

Affiliate marketing

Job description

End Date: Monday 14 July 2025

Salary Range: £70,929 - £78,810

Support for flexible working options

Flexible Working Options: Hybrid Working, Job Share

Job Description Summary:

We are seeking a Paid Social and Affiliates Manager to join our team. The role offers a salary of £59,850 to £86,691 per annum (dependent on location and experience) plus benefits. Locations include London, Bristol, Edinburgh, Leeds, Halifax, or Chester. The position is full-time, 35 hours per week, with a hybrid work pattern requiring at least two days per week at one of the listed hubs.

Why Lloyds Banking Group?

We are evolving, investing in our people, data, and technology to meet our customers' needs. We embrace collaborative, agile working to deliver the best outcomes for colleagues, customers, and businesses. Join us to be part of our growth journey!

Role Overview:

You will play a key role in our Growth team, focusing on customer acquisition and growth through data-led paid social and affiliate marketing strategies. You will manage day-to-day channel performance, working closely with internal teams and external agencies to achieve measurable results. You should be hands-on with platforms, testing, learning, and scaling effective strategies in a fast-paced environment.

Key Responsibilities:

• Define and implement a data-driven growth strategy across Paid Social to drive customer acquisition and commercial impact.
• Collaborate with internal teams and external suppliers to test and scale affiliate partnerships.
• Plan, activate, and optimize campaigns across Paid Social platforms, ensuring continuous performance improvement.
• Translate strategic goals into detailed channel plans targeting profitable customer segments.
• Coordinate with media agencies for strategy alignment and performance monitoring.
• Work with creative teams to develop impactful social creatives that adhere to best practices.
• Promote a test-and-learn culture with clear measurement frameworks for experiments.
• Partner with full funnel teams to identify and scale new growth opportunities.
• Stay updated on platform innovations, emerging trends, and new tactics.
• Support long-term channel vision, including innovation roadmaps and insights.
• Contribute to best practices, campaign documentation, and knowledge sharing.

About You:

• Deep expertise in Paid Social marketing, with a strategic approach to driving measurable results.
• Knowledge of affiliate marketing principles and performance-based models.
• Experience managing paid social campaigns, with strong analytical skills for data interpretation and optimization.
• Hands-on experience in campaign creation, testing, and iteration.
• Proactive growth mindset, with examples of initiatives that have driven growth.

About Working for Us:

We are committed to diversity and inclusion, creating a workplace where everyone feels they belong. We welcome applications from under-represented groups and are disability confident. If you need adjustments during recruitment, let us know.

If you are excited about this opportunity, we would love to hear from you!

Our Purpose: To help Britain prosper. Join us to shape the future of financial services and grow your career with many opportunities to learn and develop.

We prioritize data security and confidentiality, only requesting sensitive information when necessary and during formal processes.

We aim to build an inclusive, values-led culture where all colleagues can make a difference.