Paid Social and Affiliates Manager

Lloyds Banking Group; Chester; Hybrid; GBP 70,000 - 79,000; Full time

Job summary

Lloyds Banking Group is seeking a Paid Social and Affiliates Manager to drive customer acquisition through data-led marketing strategies. This full-time role involves managing campaigns, collaborating with teams, and leveraging analytical skills for growth. Join a diverse workplace committed to inclusivity and professional development.

Benefits

Support for flexible working options

Agile, collaborative environment

Qualifications

• Deep expertise in paid social marketing with measurable results.
• Knowledge of affiliate marketing principles.
• Experience in managing campaigns with strong analytical skills.

Responsibilities

• Develop and execute data-driven growth strategies.
• Manage and optimize campaigns across paid social platforms.
• Collaborate with internal teams and external partners.

Skills

Paid Social Marketing

Analytical Skills

Campaign Optimization

Growth Mindset

Job description

End Date: Monday 14 July 2025

Salary Range: £70,929 - £78,810

Support for flexible working options

Flexible Working Options: Hybrid Working, Job Share

Job Description Summary

We are seeking a Paid Social and Affiliates Manager to join our team. The role involves driving customer acquisition and growth through data-led paid social and affiliate marketing strategies.

Job Details

• Job Title: Paid Social and Affiliates Manager
• Salary: £59,850 to £86,691 per annum (dependent on location and experience) plus benefits
• Locations: London, Bristol, Edinburgh, Leeds, Halifax, Chester
• Hours: 35 hours, full-time
• Working Pattern: Hybrid, at least two days per week at the hub

Why Lloyds Banking Group?

We invest in our people, data, and technology to meet the evolving needs of our 26 million customers. We embrace agile, collaborative work to deliver the best outcomes for colleagues, customers, and businesses. Join us and be part of our growth journey!

Role Responsibilities

• Develop and execute data-driven growth strategies for paid social channels.
• Collaborate with internal teams and external partners to test and scale affiliate marketing efforts.
• Manage and optimize campaigns across paid social platforms, focusing on performance improvement.
• Translate strategic goals into detailed channel plans targeting profitable customer segments.
• Coordinate with media and creative agencies to ensure effective campaign execution.
• Implement a test-and-learn culture with measurable experiments.
• Identify and leverage new growth opportunities within the full funnel marketing approach.
• Stay updated on platform innovations and emerging trends to enhance growth.
• Support long-term channel vision and share best practices across teams.

Candidate Profile

• Deep expertise in paid social marketing with a focus on delivering measurable results.
• Knowledge of affiliate marketing principles and performance-based models.
• Experience in managing paid social campaigns with strong analytical skills.
• Hands-on experience in campaign creation, testing, and optimization.
• Proactive growth mindset with a track record of initiating growth initiatives.

About Working With Us

We promote diversity and inclusivity, creating a workplace where everyone can thrive. We welcome applications from underrepresented groups and are committed to accessibility and reasonable adjustments in our recruitment process.

If you're excited about this opportunity, we look forward to hearing from you!

Our purpose is to help Britain prosper. Join us to shape the future of financial services and grow your career.

We prioritize your data security and are committed to an inclusive culture where all colleagues can make a difference.