Paid Social Advertising Lead

Boshhh Group; Manchester; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading fintech company in Manchester is seeking a Paid Social Advertising Lead to drive app installs for B2C brands. This role involves strategizing and executing paid campaigns across platforms like Meta and TikTok, collaborating with creative and analytics teams to enhance user acquisition. The company offers a hybrid working setup, competitive salary, and a dynamic work environment focused on innovation and results.

Benefits

Competitive salary and benefits

Performance-related quarterly bonuses

Budget ownership

Agile team focused on experimentation

Qualifications

• 3+ years managing paid social campaigns focused on app installs.
• Proven success in scaling budgets while maintaining cost efficiency.

Responsibilities

• Plan, launch, and optimize paid social campaigns for mobile app acquisition.
• Analyze campaign performance and provide actionable insights.

Skills

Analytical Skills

Mobile Attribution

Campaign Management

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

Looker

Tableau

Google Data Studio

Job description

1 week ago Be among the first 25 applicants

At Boshhh Group, we’re shaking up the fintech industry with our innovative app, making personal finance more accessible and transparent.

Based in the heart of Manchester (Deansgate), we offer a hybrid working setup (4 days in the office, 1 remote), giving you the best of both worlds – a vibrant creative space with built-in flexibility.

We are seeking a performance-driven Paid Social Advertising Lead with a strong track record of driving app installs for B2C brands. In this role, you'll help determine strategy, whilst owning execution, and optimization of paid campaigns across major social platforms like Meta (Facebook/Instagram), TikTok, Snapchat, and others. You’ll work closely with creative, analytics, and product teams to scale user acquisition and improve the efficiency of our app marketing efforts.

Key Responsibilities:

• Plan, launch, and optimize paid social campaigns focused on mobile app acquisition across platforms such as Meta, TikTok, Snapchat, and YouTube.
• Manage campaign budgets, bid strategies, and audience targeting to meet app install and CPA/CPI goals.
• Analyze campaign performance and provide actionable insights to improve ROAS, LTV, and retention.
• Collaborate with the creative team to develop and test high-performing ad creatives, including static, video, UGC, and motion graphics.
• Develop a structured A/B testing strategy across audiences, placements, messaging, and creatives.
• Report on performance metrics and funnel data to inform broader app growth strategies.
• Stay current with social platform updates, ad policies, and best practices in mobile user acquisition.

Requirements:

• 3+ years of hands-on experience managing paid social campaigns with a focus on app installs for B2C businesses.
• Proven success scaling budgets while maintaining or improving cost efficiency (CPI, CPA, ROAS).
• Deep understanding of mobile attribution and MMPs (e.g., Adjust, Appsflyer, Branch).
• Expertise with Meta Ads Manager, TikTok Ads, and Snapchat Ads platforms.
• Strong analytical skills and experience using data to inform decision-making.
• Comfortable working in fast-paced environments with rapid iteration and testing.

Preferred Qualifications:

• Experience working with consumer-facing apps in verticals such as lifestyle, fitness, health, fintech, or gaming.
• Familiarity with creative testing frameworks and collaborating with design/UGC teams.
• Knowledge of app store optimization (ASO) and how paid and organic strategies intersect.
• Familiarity with tools like Looker, Tableau, or Google Data Studio for reporting.

What We Offer:

• Competitive salary and benefits with performance related quarterly bonuses.
• Budget ownership and autonomy in driving mobile app growth.
• Fast-paced, agile team focused on experimentation and results.
• Exposure to high-growth B2C markets and opportunities to scale.
• Hybrid working setup (4 days in Deansgate office, 1 remote)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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