Paid Social Account Director - 12 Month FTC

GROUPM; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global media firm is seeking a Paid Social Account Director to craft and execute innovative paid social strategies. The ideal candidate should possess a robust understanding of LinkedIn Ads Manager and a strong background in B2B marketing. This role entails client servicing, team management, and strategic development, offering competitive medical and retirement benefits, and fostering a collaborative work environment.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Employee mental health awareness days

Qualifications

• Experience in optimising digital media across multiple channels.
• A strong communicator with excellent writing skills.
• Proven experience in managing junior team members.

Responsibilities

• Lead on LinkedIn-first paid social strategy for B2B audiences.
• Act as a trusted advisor to B2B marketing stakeholders.
• Create actionable strategies that align with client KPIs.

Skills

Strong understanding of LinkedIn Ads Manager

Advanced understanding of Paid Social principles

Excellent project management skills

Effective and efficient working style

Excellent written & verbal English language skills

Tools

LinkedIn Ads Manager

Google Display Network

Google AdWords

Facebook

Twitter

Job description

Overview

Description (trimmed). About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. EssenceMediacom is a leading WPP Media brand focused on data, analytics and technology to drive breakthroughs for the world's best brands.

Role Summary and Impact: We are the EssenceMediacom Worldwide Paid Social team, servicing centrally executed campaigns in multiple languages and coordinating strategic directions across markets. We work on a mix of blue-chip clients including The Coca-Cola Company, Uber, Shell, EY, Dell, Adidas and Sony. We are looking for a driven Paid Social Account Director to create and execute Paid Social strategies across LinkedIn, TikTok and META. The role includes client servicing to high standards, growing new business pipelines, and managing junior team members with growth of resources based on client successes. A proven track record in paid social is required, with experience in direct response and brand client types, and in delivering paid social strategy and operations; managing people, and fostering client relationships.

Responsibilities

• Strategic Skills:
• Lead on LinkedIn-first paid social strategy to drive brand awareness, demand generation, and lead quality for B2B audiences.
• Ensure social best practices and continuous optimisation are embedded across campaigns, platforms, and processes.
• Deep understanding of brand vs. performance objectives in a B2B context (pipeline growth, lead quality, ABM).
• Position social as a key channel within the marketing mix.
• Create clear, actionable strategies that align with client KPIs and can scale globally.
• Identify innovation opportunities, from new LinkedIn features to testing emerging B2B ad formats and martech tools.
• Foster relationships with media owners to unlock betas and insights.

• Client Account Management:
• Act as a trusted advisor to senior B2B marketing stakeholders, shaping paid social strategies to meet targets.
• Educate and inspire clients on LinkedIn’s and other social channels capabilities, analytics, and role in driving thought leadership and ABM.
• Represent MediaCom as a strategic partner, championing paid social within broader media plans.
• Lead responses to briefs with data-backed proposals that reflect business objectives and audience insights.
• Proactively communicate performance, opportunities, and recommendations to influence C-suite decision-making.
• Build and maintain long-term partnerships with B2B clients through collaboration and consistent delivery.

• Operating and Technical Requirements:
• Oversee planning, targeting, and optimisation across LinkedIn Ads Manager and other social platforms.
• Ensure operational excellence through streamlined workflows, QA processes, and accurate reporting.
• Maintain finance oversight, budget accuracy, and efficient campaign delivery.
• Leverage tools and data to uncover insights, audience behaviours, and conversion patterns.
• Continuously test and adopt emerging LinkedIn and B2B martech solutions to stay ahead of trends.
• Build strong relationships with vendors, ensuring access to platform betas and advanced targeting solutions.

• People Management:
• Lead and inspire a high-performing paid social team, fostering B2B marketing expertise.
• Coach junior talent on LinkedIn strategy, optimisation, and business impact storytelling.
• Prioritise workloads effectively and delegate tasks with clarity.
• Support team growth through training, certifications, and mentorship.
• Celebrate best practices, encourage knowledge-sharing, and lead by example.
• Conduct regular check-ins to ensure development goals are met and workloads are balanced.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• A strong understanding of LinkedIn Ads Manager
• An advanced understanding of Paid Social principles
• An understanding and passion for social media, content & creative best practises.
• Experience in optimising digital media across one or more channels including Google Display Network, Google AdWords, Facebook, Twitter, LinkedIn
• Excellent Microsoft Excel, Word and PowerPoint skills.
• Excellent project management skills
• Effective and efficient working style
• Reporting experience and understanding of analytics tools
• Excellent written & verbal English language skills/grammar; a strong communicator

Benefits and Workplace

• Life at WPP Media & Benefits: Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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