Paid Social Account Director

TN United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is looking for a dynamic Paid Social Account Director to lead a team and drive exceptional results for clients. This role involves crafting and executing innovative paid social strategies across platforms like Facebook, Instagram, and TikTok. You will manage a talented team, ensuring optimal campaign performance and fostering strong client relationships. With a commitment to freedom and personal development, this agency offers a unique environment where creativity thrives. If you are passionate about digital marketing and ready to make a significant impact, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in paid social media advertising with proven results.
• Strong analytical skills to interpret data and make data-driven decisions.

Responsibilities

• Lead the development and implementation of paid social strategies.
• Manage a team of 3 paid social specialists to ensure campaign success.
• Monitor campaign performance and deliver regular reports to clients.

Skills

Paid Social Media Advertising

Analytical Skills

Communication Skills

Project Management

Team Leadership

Tools

Facebook Ads

Instagram Ads

Pinterest Ads

Snap Ads

TikTok Ads

Job description

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The7stars is unlike any other agency. The distinction started the day we launched in 2005 when we named ourselves after a pub, but more importantly when we made a promise that we were going to do things differently.

And this commitment has stuck with us. It guides how we work, how we think and how we treat one another and can be expressed in a single word.

Freedom.

Our Freedom philosophy lives across our entire business from people, product and planning. It means we plan & buy media how we want, develop careers how we want, take holiday when we need it, invent tools when we need them, give people a platform to speak up, question and express themselves freely - but more importantly it has allowed us to create an amazing place to work.

We have a unique working environment and open structure which encourages personal development through client contact, team work, training, exposure to all media and internal teams – and a “sky’s the limit” approach to your growth within the agency.

In 2024 we have achieved our 12th year in a row as a Sunday Times Top 100 company to work for and in 2023 were awarded Campaign’s number one media agency to work for accolade for the second year running.

The7stars is c300 passionate media people that are able to focus purely on creating great work for our clients. Clients such as Warner Music, Entain, Suzuki, Gousto, Freemans and The People’s Postcode Lottery. UK focused, we also operate within an agile global network of like-minded friends, extending our client portfolio into Europe and the US.

If thinking freely and with integrity is your bag, then the7stars is an agency you should meet.

The Role

We are seeking a dynamic and experienced Paid Social Account Director to join our team and drive exceptional results for our clients.

As a Paid Social Account Director, you will lead a dynamic team to deliver top-tier performance for a diverse portfolio of clients. Leveraging your deep platform expertise, you will steer your team through the latest industry best practices, standardisation processes, and our proprietary product propositions.

Your mission is to craft and execute a paid social strategy that not only meets but surpasses client business objectives. You will oversee a team 3, ensuring the seamless execution of campaigns and fostering strong relationships with clients, suppliers, and other stakeholders.

Your extensive knowledge of paid advertising across key social channels (Facebook, Instagram, Pinterest, Reddit, Snap, TikTok) will be crucial in delivering exceptional social work and guiding your team to achieve best-in-class performance.

Key Responsibilities:

• Lead the development and implementation of paid social strategies.
• Collaborate with the client servicing team to understand goals, objectives, and KPIs, translating them into actionable paid social media plans.
• Manage a team of 3 paid social specialists, providing guidance, support, and mentorship to ensure campaign success and professional growth.
• Oversee the planning, execution, and optimisation of paid social media campaigns across multiple platforms, ensuring alignment with client budgets and timelines.
• Monitor campaign performance and analyse data to identify trends, insights, and opportunities for optimisation.
• Develop and deliver regular reports to clients, highlighting campaign performance, key metrics, and actionable recommendations for improvement.
• Stay informed about industry trends, platform updates, and best practices in paid social media advertising, and share insights with the team and clients.
• Take complete ownership of client relationships from a paid social perspective, acting as an escalation point for senior client stakeholders.
• Project manage the output of junior team members, ensuring the highest possible standards are met.
• Oversee and guide communication from junior team members to clients, ensuring timely, clear, and consistent responses.
• Deliver annual plans and forecasts with high accuracy based on experience.
• Confidently present at monthly and quarterly client reviews.
• Lead presentations to clients, setting an example for junior members in the succinct and confident communication of ideas.
• Regularly update clients on new product features, major industry trends, and shape their strategy to capitalize on these updates.
• Actively seek out new betas and opportunities for your clients.
• Demonstrate a deep understanding of clients’ industries and competitors, tailoring strategic approaches accordingly.

Campaign Management:

• Have a deep understanding of all major tools used within the agency and their application for differing client strategies.
• Guide the use of tools confidently to junior team members.
• Correctly assign tasks across your team according to experience while balancing workloads.
• Be accountable for the workflow and quality of your team’s work, ensuring timely and high-standard delivery aligned to clients’ strategies.
• Ensure every account has an insight-driven, clear, and achievable 30/60/90-day test schedule, reviewed and amended quarterly.
• Ensure your team logs all significant actions to feed into Post-Campaign Analysis (PCAs) and shape future activity.
• Develop annual strategies that meet and exceed the business goals of core clients.

Requirements

• Minimum of 5 years of experience in paid social media advertising, with a proven record of managing successful campaigns and delivering measurable results.
• Extensive experience in managing performance campaigns across key social channels (Facebook, Instagram, Pinterest, Snap, TikTok).
• Experience supporting new business pitches is desired but not essential.
• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to clients and internal teams.
• Proactive mindset with a passion for staying updated on the latest trends and innovations in digital marketing and social media.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.

The7stars is committed to creating a diverse environment, where employees feel empowered to share different ideas, perspectives and experiences in a collaborative and creative work environment. Equality and inclusion are at the heart of our culture. All qualified applicants will receive consideration for employment without regard to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation.