Paid Search Senior Executive (B2B)

SmartRecruiters, Inc.; Greater London; On-site; GBP 35,000 - 48,000; Full time

Job summary

Wise is seeking a data-driven Paid Search Senior Executive to drive B2B customer acquisition for Wise Business across markets and languages. You will manage campaigns on Google Ads and Microsoft Ads, optimize for sign-ups, and collaborate cross-functionally with Marketing, Product and Analytics.

You will work with automation features and AI-powered bidding to improve efficiency, analyze performance, and develop actionable recommendations for growth across campaigns and markets.

Qualifications

• 1–2+ years of hands-on paid search campaigns for B2B
• Experience acquiring business customers is highly preferred
• Practical experience using Google Ads; Microsoft Ads beneficial
• Strong understanding of campaign structure, keywords, search terms, audience targeting, ad copy and automated bidding
• Ability to work with campaign data, identify trends and translate insights into actions
• Comfort with spreadsheets and reporting/visualisation tools for performance communication
• Interest in automation, AI, and evolving search marketing practices
• Proactive, detail-oriented with clear communication across teams

Responsibilities

• Manage and optimise paid search campaigns to acquire Wise Business customers across markets
• Work on large-scale Google Ads and Microsoft Ads accounts across languages and segments
• Monitor performance, identify trends and recommend actions to improve sign-ups and efficiency
• Use keyword, search-term and audience insights to improve campaign relevance
• Support launches and expansion into new markets and channels
• Carry out regular account maintenance, QA and performance checks

Skills

Paid search

B2B acquisition

Google Ads

Microsoft Ads

Data analysis

Automation/AI

Campaign management

Reporting & dashboards

Cross-functional collaboration

Attention to detail

Tools

Google Ads

Microsoft Ads

Job description

• Compensation: GBP 35,000 - GBP 48,000 - yearly

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

At Wise, we’re on a mission to empower people and businesses to make smarter, more transparent financial decisions. We operate as a collective of autonomous teams, trusting and empowering everyone to take ownership and execute on the things that drive the greatest impact for our customers. The search landscape is evolving rapidly, driven by generative AI, machine learning and changing customer discovery behaviours. We’re looking for a data-driven Paid Search Senior Executive to help us acquire net-new customers for Wise Business across multiple platforms, markets and languages. Your focus will be exclusively on B2B acquisition: helping new businesses and business owners discover Wise and sign up for a Wise Business account. You’ll bring at least 1–2 years of hands-on paid search experience and should be comfortable working with campaign data, identifying opportunities and turning insights into action. Experience in B2B or business-customer acquisition is highly preferred, alongside an understanding of how business needs, decision-making and conversion journeys can differ from those of personal customers. Working closely with other Paid Search specialists and cross-functional partners, you’ll contribute to the growth of Wise Business while developing your skills in managing increasingly complex, global campaigns.

Campaign Management and Optimisation

• Manage and optimise paid search campaigns focused on acquiring net-new Wise Business customers and driving efficient business account sign-ups.
• Work across large-scale Google Ads and Microsoft Ads accounts covering multiple markets, languages and business customer segments.
• Monitor campaign performance, identify trends and recommend practical actions to increase sign-ups and improve acquisition efficiency.
• Use keyword, search-term and audience insights to identify high-intent business customers and improve campaign relevance.
• Support campaign launches and expansion into new markets, business segments and search or discovery channels.
• Carry out regular account maintenance, quality assurance and performance checks to ensure campaigns are accurate and operating as intended.

AI and Automation

• Use platform automation and AI-powered features, such as automated bidding, Performance Max and AI Max, to improve B2B campaign performance and operational efficiency.
• Identify opportunities to make recurring campaign-management and reporting processes more efficient through automation, templates or improved ways of working.
• Stay informed about developments in search marketing, generative AI and the ways business customers discover and evaluate financial services.

Testing and the Business Customer Experience

• Support the end-to-end delivery of structured tests across ad copy, assets, targeting, bidding and landing pages.
• Develop clear hypotheses, monitor results and turn findings into actionable recommendations for business customer acquisition.
• Test messaging that responds to the different needs, challenges and motivations of businesses and business owners.
• Use search-term, campaign and customer-behaviour insights to improve the relevance and clarity of Wise Business advertising.
• Work with colleagues across Marketing, Wise Business, Product and Analytics to help prospective business customers find the information and services most relevant to their needs.

Reporting and Analysis

• Maintain and improve campaign reports and dashboards, ensuring B2B acquisition performance is communicated clearly and accurately.
• Analyse campaign data to identify optimisation opportunities, emerging business-customer segments, risks and areas requiring further investigation.
• Track performance against relevant acquisition outcomes, including Wise Business account sign-ups and acquisition-efficiency targets.
• Break down performance by market, campaign, audience, search intent and other relevant dimensions to understand what is driving results.
• Support forecasting and campaign planning by providing reliable performance inputs and clearly explaining underlying assumptions.
• Translate analysis into concise recommendations for both Paid Search colleagues and wider Wise Business stakeholders.

Collaboration and Development

• Work closely with Paid Search team members, sharing B2B acquisition learnings and contributing to collaborative problem-solving
• Partner with teams including Wise Business, SEO, Product, Analytics and Paid Marketing on projects that improve business customer acquisition and the wider sign-up journey.
• Take ownership of assigned projects and campaign areas, communicating progress, risks and results clearly.
• Develop an understanding of Wise Business customers, their financial needs and the factors that influence their choice of provider.
• Contribute to team documentation, best-practice processes and knowledge-sharing sessions.
• Proactively seek feedback and develop your technical, analytical and commercial paid search skills.

Qualifications

• You have 1–2+ years of experience running direct-response paid search campaigns for a fast-growing business or agency
• Experience acquiring B2B customers or working with business-focused products is highly preferred.
• You have practical experience using Google Ads; experience with Microsoft Ads or other performance marketing platforms is beneficial.
• You have a sound understanding of campaign structure, keyword management, search terms, audience targeting, ad copy and automated bidding.
• You’re confident working with campaign data and using it to identify trends, diagnose performance changes and recommend next steps.
• You understand conversion tracking, attribution and the core measurement principles behind acquisition campaigns.
• You’re interested in understanding the different needs, search behaviours and decision-making journeys of businesses and business owners.
• You have experience using spreadsheets and reporting or visualisation tools to analyse and communicate performance.
• You’re interested in automation, generative AI and the ways new technologies are changing search marketing.
• You have strong attention to detail and can manage multiple campaigns or tasks while maintaining accuracy.
• You communicate clearly and work collaboratively with colleagues from different disciplines.
• You have a proactive, customer-focused mindset and are willing to take ownership, learn and test new approaches.
• You understand how paid search contributes to the broader B2B customer journey and works alongside channels such as SEO, Paid Social and Affiliates.

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs .

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