Paid Search (PPC) Manager

TN United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a dynamic Ed-Tech company on a mission to enhance personal education through technology. As a Paid Search Manager, you'll lead innovative PPC strategies, manage substantial budgets, and collaborate closely with product teams to optimize campaigns. This role offers the freedom to make impactful decisions in a bureaucracy-free environment, with opportunities to work across English-speaking markets. If you're data-driven and eager to take on challenges, this is your chance to contribute to a rapidly growing platform dedicated to educational support.

Benefits

Monthly bonus system linked to performance

Freedom to make independent decisions

Bureaucracy-free workplace

Direct collaboration with CMO and founders

Qualifications

• 3+ years managing performance-based campaigns in Google Ads.
• Strong analytical skills and experience with large budgets.

Responsibilities

• Develop and execute paid search strategy for products.
• Optimize PPC campaigns to maximize profitability.

Skills

Google Ads Management

Data Analysis

PPC Campaign Optimization

A/B Testing

Ad Copywriting

Excel/Google Sheets Proficiency

Project Management

Job description

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is a 13-year-old international Ed-Tech company proudly founded by Ukrainians.

We are on a mission to give personal education support enabled by technology to students in the US and globally.

We support Ukraine by donating $1 from every order to proven volunteers who provide humanitarian aid and arrange targeted support for Ukrainian Armed Forces.

Product: A platform where college students can get on-demand homework help from freelance tutors in a hassle-free way. We are a profitable company, not dependent on any external investor financing. Our platform has seen rapid growth in recent years and you will have an exciting challenge to continue growth from a much higher starting point of tens of thousands of paying customers.

We are looking for a bold data-driven Paid Search (PPC) Manager who is ready to take calculated risks to grow the business to new heights. This role requires the ability to operate on both a strategic and tactical level. You will be a valued part of the Marketing Team and will have an impact on the product, and its conversion funnel through close cooperation with product managers, designers, and other acquisition specialists.

Why should you choose us?

• Freedom and challenge to make independent decisions in your area of responsibility, and take part in decision-making on a global level;
• Opportunity to work with the US and other English-speaking markets and manage large budgets;
• Bureaucracy-free workplace and processes;
• Opportunity to work directly with our CMO and founders and make a real impact;
• Monthly bonus system transparently linked to PPC performance.

What will you be responsible for?

• Development and execution of paid search strategy for one of our products;
• Creating and managing paid search campaigns in Google Ads;
• Supporting your search campaigns with display and retargeting campaigns;
• Optimizing PPC campaigns in order to maximize profitability;
• Analysis and reporting on campaign performance while delivering clear takeaways, spotting optimization opportunities and planning next steps: Identification of growth opportunities to maximize profit; Suggesting, launching, and analyzing qualitative metrics improvement tests;
• Ad copywriting and editing, cooperation with designers for getting ad assets done/approved;
• Working together with the Product Team to improve landing pages and conversion funnel.

Minimum qualifications:

• 3+ years of successful experience managing performance-based campaigns in Google Ads (with a proven track record);
• Experience working with the US and other English-speaking markets;
• Experience in managing large budgets and large amounts of data;
• Strong analytical skills: in-depth understanding of campaign measurement, proven ability to analyze and interpret data and arrive at a so what conclusion;
• Comprehensive knowledge of A/B split testing and statistics;
• High proficiency in Excel and/or Google Sheets;
• Deep understanding of how to optimize CPA for profit maximization. You know exactly how to improve QS and increase IS in Google Ads;
• Ad copywriting and editing skills;
• Previous experience in LP optimization, a basic understanding of UX;
• Excellent prioritization and project management skills;
• Desire to come up with solutions for work challenges (rather than problems);
• English - Intermediate and higher;
• Knowledge and understanding of user tracking, measurement and attribution with Google and other tools;
• Experience with GDN, video or social media ads;
• Ownership of your stream of work and business results, a get-things-done attitude, and a hustle mentality are highly valued.