Paid Search Optimization Manager (Viator)New

Trip advisor; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An innovative company is seeking a Paid Search Optimization Manager to lead their SEM efforts. This role involves managing data integrations and optimizing paid search advertising spend. You will collaborate with cross-functional teams to enhance SEM performance and drive innovation. With a focus on technical operations, this position offers the chance to shape the future of a multi-million-dollar program. Join a dynamic team that values curiosity, collaboration, and continuous improvement, and enjoy a flexible work environment with competitive compensation and numerous perks.

Benefits

Competitive compensation

Flexible work environment

Work-life balance

Charitable donation matching

Tuition assistance

Annual lifestyle benefit

Travel discounts

Employee assistance programs

Health benefits

Qualifications

• 3-4+ years in a data analytics role, preferably in digital marketing.
• Expertise in SQL querying and understanding database structures.

Responsibilities

• Manage data integrations between internal platforms and search tools.
• Troubleshoot and fix broken systems to minimize disruption.

Skills

Data Analytics

SQL

Project Management

Technical Troubleshooting

Communication

Problem Solving

Education

Bachelor's in Computer Science

Bachelor's in Engineering

Bachelor's in Data Analytics

Tools

Google Ads

SA360

Big Query

Job description

Paid Search Optimization Manager I Viator

About ViatorViator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With over 300,000 travel experiences ranging from simple tours to extreme adventures, making lasting memories has never been easier. Viator offers industry-leading flexibility and last-minute availability, making any day extraordinary.
Viator. One app, 300,000+ travel experiences you'll remember.

We are seeking a skilled Manager in Paid Search Bidding to manage the technical operations of our paid search program. You will be part of a dynamic and innovative team that encourages autonomous decision-making, self-motivation, and flexible thinking. Your role will be crucial in shaping the company's future success.

In this role, you will join the Search Engine Marketing (SEM) bidding team, responsible for managing data-led systems that optimize our paid search advertising spend. Your focus will be on ensuring the seamless operation of critical data integrations that power our paid search bidding strategies, and managing projects to enhance our SEM program to deliver incremental revenue. This position combines expertise in SEM with an understanding of martech systems and database management. Collaboration with data engineers, platform teams, and SEM analysts will be essential to maintain system reliability, identify optimization opportunities, and drive innovation. This is a hands-on role requiring technical proficiency, problem-solving skills, and strategic thinking to support a multi-million-dollar paid search program.

Examples of What You'll Do

• Manage the day-to-day functionality of data integrations between internal platforms and search tools like Google Ads, SA360, and Big Query.
• Monitor daily operations to ensure all data pipelines and integrations function correctly, resolving issues promptly.
• Troubleshoot and fix broken systems or processes, minimizing disruption to bidding operations.
• Manage and document workflows for consistency, transparency, and scalability.
• Collaborate with Data Engineering and Data Science teams to refine processes and database queries that inform SEM bidding strategies.
• Lead projects to improve SEM performance through better data utilization, automation, and technology.
• Conduct root cause analyses for operational issues and recommend technical solutions.
• Explore emerging technologies, martech tools, and best practices to drive SEM innovation.
• Create technical documentation and workflows to facilitate knowledge sharing and consistency across teams.

What We Seek

• Bachelor's degree in a technical or quantitative field (e.g., Computer Science, Engineering, Data Analytics, Marketing Technology).
• 3-4+ years experience in a data analytics role, preferably in digital marketing.
• Understanding of martech platforms and search advertising tools (e.g., Google Ads, SA360).
• Familiarity with database structures and troubleshooting data pipelines.
• Proven ability to diagnose and resolve technical issues under time constraints.
• Ability to translate complex data into compelling stories and actionable insights.
• Expertise in SQL querying and understanding database structures.
• Experience working with cross-functional teams, especially data engineers and marketing professionals.
• Excellent communication skills to present findings and influence stakeholders.
• Strong project management skills, prioritization, and attention to detail.
• A passion for learning and continuous improvement.
• Experience with Paid Search, Bidding, and Marketing KPIs is a strong plus.

Perks of Working at Viator

• Competitive compensation, including base salary, bonus, and equity.
• Flexible, remote-friendly work environment with optional on-site presence.
• Work-life balance, trust, and accountability.
• Charitable donation matching.
• Tuition assistance for professional development.
• Annual lifestyle benefit.
• Travel discounts and perks.
• Employee assistance programs.
• Health benefits with competitive premiums.

Our Values

• We aspire to lead through talent and ambition.
• We are relentlessly curious and innovative.
• We value collaboration and mutual support.
• We prioritize serving our customers and delivering exceptional experiences.
• We aim for continuous improvement, embracing mistakes as learning opportunities.
• We celebrate diversity and inclusion, believing everyone should bring their authentic selves to work.

If you need accommodations during the application process due to a medical condition or disability, please contact your recruiter or email us with your request, including the job requisition number.

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