Paid Search Managing Partner

dentsu; Manchester; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the paid search industry seeks a Paid Search Managing Partner to drive product innovation and leadership. This role requires someone with extensive experience in managing large teams and a deep understanding of the paid search landscape. You will champion the paid search product, enhance team capabilities, and leverage industry trends to maximize client growth and engagement.

Qualifications

• 10+ years of experience in Paid Search.
• Demonstrated leadership of a large team.
• In-depth knowledge of Google Ads, Microsoft Advertising.

Responsibilities

• Accountable for the creation and delivery of the dentsu paid search product.
• Hire and develop a team of Paid Search specialists.
• Lead relationships with Google and Bing.

Skills

Analytical Skills

Leadership

Project Management

Communication

Data-Driven Decision Making

Education

Google Ads Certification

Search Ads 360 Certification

Microsoft Ads Certification

Google Analytics Certification

Job description

Job Title: Paid Search Managing Partner

Job Description:

The Managing Partner, Paid Search Product is a highly experienced and innovative Paid Search expert who will research, develop, and champion the future dentsu paid search product.

We operate one of the largest search teams globally, and we’re looking for an inspirational product leader who can place dentsu at the very top of the industry, guiding us through the evolution of technology, privacy, and platform changes happening in paid search. You are an inspiring leader and will develop an ambitious and curious Paid Search team who constantly push limits on what great Paid Search looks like, taking advantage of the latest advancements in technology and measurement.

This role focuses on growth, both with existing clients and new top agencies, which you will cultivate through regular industry engagement. A specific background managing global Paid Search strategy and large Paid Search agency teams is crucial.

Responsibilities:

Product vision:

• Accountable for the creation and delivery of the dentsu paid search product
• Work with your senior team to design and champion a future-focused paid search product, ensuring we’re continually pushing boundaries of performance
• Bring the wider team along with the product vision, ensuring everyone understands the direction of travel and importantly the role they play in delivering it
• Ensure our product is recognized across all major internal stakeholders

Team Leadership:

• Hire and Develop Talent: Assemble a diverse team of hyper-specialist Paid Search skills that support your product narrative. Invest in training and mentorship.
• Mentor: a small team of product specialists which will support and input across over 200 paid search specialists
• Effective Communication: Foster open communication. Regular team meetings, one-on-ones, and feedback sessions are essential.
• Collaboration: Encourage cross-functional collaboration with other teams (e.g., content, design, development).

Growth enablement:

• Lead all major Paid Search new business both in approach and management
• Ensure teams are maximizing the internal and cross-sell opportunities across our large client base

Partner leadership:

• Lead our Paid Search relationship with both Google and Bing, owning respective paid search JBP across product, commercial, talent, and thought leadership
• Build an extended network across the technology sector, bringing new commercial and product opportunities to Dentsu

Stay Ahead of Industry Trends:

• Continuous Learning: Paid search evolves rapidly. Maintain an expert knowledge of platforms, new ad formats, and industry best practices.
• Experimentation: Encourage your team to test new strategies and tools. Learn from successes and failures.

Stakeholder Communication:

• Collaborate with senior management, marketing teams, and external partners.
• Present campaign results, recommendations, and strategic plans to key stakeholders.

Qualifications:

• Proven experience (10+ years) in Paid Search with demonstrable leadership of a large team.
• In-depth knowledge of Google Ads, Microsoft Advertising, and other paid search platforms.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent communication, leadership, and project management abilities.
• Up-to-date certifications (Google Ads, Search Ads 360, Microsoft Ads, Google Analytics)

IMMEDIATE PRIORITIES INCLUDE:

• Review senior structure across Paid Search department, clearly defining vision, roles, and responsibilities
• Build the commercial makeup of the product and agree on objectives for management moving forward
• Audit current capabilities and approach in the channel. Formulate product narrative with support from the Total (Holistic) Search Leadership team to define the product roadmap for Paid Search services.
• Review client team delivery and structures and formulate a more effective and efficient approach for clients
• Work closely with the wider Total Search and Dentsu Digital community to define the integration narrative.