Paid Search Manager (SEA/PPC)

Icarus Media Digital; London; On-site; GBP 50,000 - 60,000; Full time

Job summary

Icarus Media Digital, a dynamic venture studio in London, seeks a data-driven Paid Search Manager to lead high-budget campaigns across Google Ads and Microsoft/Bing. This role entails owning the full campaign lifecycle, collaborating cross-functionally, and driving sustainable growth in a fast-paced tech environment. Candidates should possess substantial experience managing advanced PPC strategies, demonstrating analytical skills, and working effectively in a team-oriented culture.

Benefits

25 days of paid annual leave

Workplace Pension Scheme

Annual Legendary Company Trip

Daily Lunch Credit - £17 allowance

Gym Membership Allowance

£500 Home Office Allowance

Training courses reimbursement

Performance Bonus

Qualifications

• 4+ years managing Google Ads and Microsoft/Bing campaigns.
• Proficient in Google Analytics with strong analytical skills.
• Fluency in French is essential; additional European languages are a plus.

Responsibilities

• Manage campaigns with monthly budgets exceeding £1m.
• Conduct keyword research and manage performance analytics.
• Optimize ad creatives and performance based on data.

Skills

Analytical Skills

Campaign Management

PPC Strategy Development

Collaboration

Commercial Awareness

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Microsoft Ads

Job description

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This range is provided by Icarus Media Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About Icarus Media Digital

Founded in 2016, Icarus Media Digital is a venture studio based in London, supported by a diverse, global team. We build and scale data-driven startups with a focus on long-term, sustainable profitability. Bootstrapped and profitable, our approach is rooted in smart execution and continuous improvement. We foster a collaborative, people-first culture where hard work is balanced with well-being, and every team member's contribution is valued.

Role Overview

We are seeking a data-driven Paid Search Manager to lead our high-budget paid search campaigns across Google Ads and Microsoft/Bing. In this role, you will own the full campaign lifecycle—from strategy development and execution to performance analysis and optimisation. You will thrive in our fast-paced tech environment, working closely with the Tech team alongside Design and Marketing to deliver exceptional ROI and drive sustainable growth across diverse markets. Your ability to navigate complexity and make swift, impactful decisions is key to success in this entrepreneurial setting.

This role is primarily office-based from our London office, with the flexibility of one remote day per week.

Key Responsibilities

• Campaign Management & Execution:
• Own and manage end-to-end paid search campaigns with monthly budgets exceeding £1m
• Develop, launch, and continuously refine campaigns on Google Ads and Microsoft/Bing, ensuring high performance and market relevance
• Conduct thorough keyword research and manage performance analytics to maximize ROI
• Performance Optimisation:
• Continuously optimise ad creatives, copy, and dynamic elements based on performance data
• Leverage tools such as Google Analytics and campaign management platforms to analyze conversion data and drive strategic improvements
• Produce detailed performance reports with actionable insights and recommendations
• Strategic Innovation & Implementation:
• Develop innovative PPC strategies that align with overall product growth and marketing objectives
• Oversee the setup and launch of campaigns across multiple markets, ensuring a cohesive and data-driven approach
• Champion a test-and-learn mindset, documenting strategies and outcomes to drive continuous campaign improvements
• Cross-Functional Collaboration:
• Collaborate closely with the Tech team to ensure seamless integration of digital advertising efforts with technology-driven insights and solutions
• Work alongside Design and Marketing teams to ensure unified messaging and strategic alignment across all digital channels
• Market & Industry Insights:
• Stay current with the latest PPC trends and digital advertising innovations
• Provide insights on market performance and support broader digital marketing efforts, including basic SEO and website performance analysis
  
  

Requirements

We're looking for someone with:

• Minimum of 4+ years of hands-on experience managing Google Ads and Microsoft/Bing campaigns, with a proven track record of handling high-budget, complex accounts
• Strong proficiency in Google Analytics and campaign management platforms, with robust analytical and reporting skills
• Demonstrated ability to thrive in a fast-paced tech environment, make swift data-driven decisions, and take ownership of campaign performance
• Experience in crafting and executing innovative paid search strategies that drive conversions and growth
• Excellent commercial awareness and the ability to collaborate effectively with cross-functional teams, especially with Tech colleagues
• Fluency in French is essential, and additional European languages are a plus
  
  
  

It would be a plus if you have:

• Experience managing paid search campaigns across international markets (particularly EMEA and the US).
• Previous experience thriving in a startup or similarly dynamic, high-growth environment
  
  
  

Benefits

Compensation:

• £50,000 - £60,000 per annum base salary
• Performance Bonus: Up to 10% of annual salary, paid quarterly
  
  
  

Core Benefits:

• 25 days of paid annual leave, plus public holidays
• Workplace Pension Scheme
  
  
  

Additional Benefits:

• Annual Legendary Company Trip - memorable experiences and team-building adventures.
• Daily Lunch Credit - £17 daily Deliveroo allowance on in-office days, so your lunch is always covered.
• Gym Membership Allowance - supporting your health, wellness, and active lifestyle.
• £500 Home Office Allowance - set up your home workspace just how you like it.
• Full reimbursement for training courses and certifications to fuel your growth and career advancement
  
  

We invest in your professional journey and wellbeing—join us and experience the difference.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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