Paid Search Manager

Publicis Groupe; London, Newcastle-under-Lyme; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Zenith International is seeking a Paid Search Manager to lead a dynamic team in executing paid search strategies for a new client in the travel industry. This role offers a competitive salary and the chance to work with award-winning digital marketers in a fast-paced environment. The successful candidate will drive strategic innovation and operational excellence across multiple markets, ensuring alignment with KPIs and delivering actionable insights.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Reflection Days

Family Friendly Policies

Flexible Working

Birthday Day Off

Great Local Discounts

Qualifications

• Experience in direct response marketing.
• Relevant certifications within Google Ads.
• Passion for digital marketing and team development.

Responsibilities

• Lead the paid search strategy across key ENA markets.
• Manage a multinational team to execute media strategy.
• Provide performance reports and ensure KPI alignment.

Skills

Leadership

Digital Marketing

Proactivity

Education

Bachelor's degree

Tools

Google Ads

SKAI

Job description

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux. Our Commitment At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network. Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

The Opportunity

Zenith International (part of Publicis Media) is looking for a paid search manager to lead paid search and meta search activation for an exciting client brand following an important pitch win. Salary is competitive and you will have the opportunity to join a renowned team of award-winning digital marketers, as part of an expert team of 19 specialist talents across two continents and a multitude of search platforms.

The Client

This is a new client for Zenith International as the result of a recent competitive pitch win. It is a ‘Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers.

The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests. They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against. In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.

This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across 43 local markets in a centralised regional model.

Responsibilities

Key Responsibilities

• Primary tactical POC across paid search
• Accountability for the implementation paid search strategy across key ENA markets
• Lead a multinational team to deliver, execute and iterate media strategy
• Ensure quality assurance processes are adhered to
• Ensure the team and accounts are aligned with and executing against agreed KPIs
• Liaise with Google reps to test new betas
• Provide insightful and actionable performance reports on a regular cadence
• Support search associate directors with QBRs, commercials and revenue growth opportunities
• Positive team leadership amongst junior team members
• Identify areas of development for line reports and create career development plans

Qualifications

Who We Are Looking For

We are looking for an established Account Manager or an ambitious and experienced Search Executive to lead the tactical day to day management of the Paid Search strategy. This is a dynamic, fast paced agency environment and we expect the successful candidate to be comfortable in such an environment, demonstrating proactivity, a positive attitude and leadership skills.

The ideal candidate will have a passion for all things digital, care about delivering results and take responsibility for training and developing a team. This account is among the largest in the performance department’s roster, and the ideal candidate will have a passion to for making automation drive performance at scale through the use (not an exclusive list) of scripts, bid management platforms, auditing tools and proprietary Publicis Groupe technology.

Pre-Requisites for the Role

• Relevant certifications within Google Ads
• Proven experience with direct response marketing
• A solutions mindset

Nice to Have

• Experience with SKAI
• Experience within a similar agency environment
• Bachelor’s degree
• Experience with automation, scripts etc.

Additional Information

Our CommitmentPublicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Additional Information

Publicis Mediahas fantastic benefits on offer to all our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlans,we also offer:

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out thePublicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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