Paid Search Executive

Ignite; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Ignite is seeking an experienced Paid Search Executive to join our dynamic digital marketing team focusing on the hospitality industry. You will manage and optimize paid search campaigns, utilizing tools like Google Ads and Analytics, while collaborating with international clients. This role offers a hybrid working model, flexible hours, and various perks for a vibrant work environment.

Benefits

Hybrid working model

Flexible hours

20 days paid holiday plus bank holidays

Dog friendly office spaces

Free access to gyms

Qualifications

• Expertise in managing paid search campaigns on Google Ads.
• Strong proficiency with Google Analytics for performance analysis.
• Team player with a passion for digital marketing and hospitality.

Responsibilities

• Lead and optimize paid search campaigns for various clients.
• Conduct keyword research and market analysis to inform strategies.
• Collaborate with the Paid Social Specialist and other team members.

Skills

Paid Search Advertising

Analytical Mindset

Attention to Detail

Collaboration

Data Analysis

Team Player

Education

Minimum of 1-2 Years’ Experience in Digital Marketing

Agency Experience

Tools

Google Analytics

Google Ads

Facebook Ads

Instagram Ads

TikTok Advertising

Job description

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We are seeking an experienced Paid Search Executive to join our dynamic and growing team.

This is an exciting opportunity for a digital marketing expert with a strong focus on Paid Search Advertising to collaborate with our international client base. Our agency, Ignite, has carved out a niche in the hospitality industry , partnering with leading hotel, restaurant, and bar chains across the globe. A passion for, or experience in, this industry is a significant advantage.

Reporting directly to our Paid Search Specialist and Head of Paid Media , you will take the lead in managing and optimising paid search campaigns for a variety of clients. From day one, you’ll be responsible for the setup, execution, and optimisation of paid media campaigns on Google and other key search platforms .

Key Responsibilities:

• Paid Search Campaign Management : Implement and optimise paid search campaigns across Google Ads .
• Budget Management : Monitor and manage client advertising budgets with diligence, ensuring maximum ROI for our clients.
• Keyword Research & Analysis : Conduct market research and perform keyword analysis to inform campaign strategies and enhance performance.
• Campaign Optimisation : Continuously monitor, test, and refine campaigns , utilising tools like Google Analytics to ensure optimal performance.
• Data Analysis & Reporting : Generate detailed reports on campaign KPIs, providing actionable insights and recommendations to clients based on performance data.
• Collaboration & Communication : Work closely with the Paid Social Specialist, Digital Marketing Managers, Head of Paid Media, and other team members to ensure seamless campaign execution.
• Multi-channel Advertising : While your focus will be on Paid Search , you may also manage advertising efforts across other digital channels including Facebook, Instagram , and TikTok when necessary.

Desired Skills & Experience:

• Expertise in Paid Search : Demonstrated experience managing successful paid search campaigns, particularly on Google Ads .
• Proficiency with Analytics Tools : Strong working knowledge of Google Analytics , with the ability to track, report, and analyse website and campaign performance.
• Attention to Detail : Highly organised with a meticulous approach to campaign setup, management, and reporting.
• Analytical Mindset : Ability to interpret data and provide actionable insights that drive performance.
• Experience in Hospitality : An advantage, but not essential; a passion for this sector is highly valued.
• Team Player : Enjoy working in a collaborative environment but also able to work independently and proactively.
• Agency Experience : Prior experience working in a digital marketing agency is a plus.
• SEO Knowledge : Basic understanding of SEO and how it complements paid media efforts.
• Cross-channel Advertising Knowledge : Familiarity with Facebook/Instagram Ads and TikTok advertising is beneficial.
• Minimum of 1-2 Years’ Experience : Experience working as a digital marketing executive or coordinator, with a focus on paid search advertising .

If you’re passionate about paid search advertising and are eager to join our vibrant, fun-loving team and help us continue to deliver exceptional results for our clients we want to hear from you!

Oh, and you must love eating, drinking, and having fun with our hospitality-obsessed crew!

• Hybrid working model (most come in 1-2 per week if based in/around London)
• Freedom to move around and work from any shared FORA office in London
• 20 days paid holiday plus bank holidays and Christmas to New Year studio shutdown
• Genuinely flexible working hours
• Dog friendly office spaces
• Free access to gyms across the FORA office estate