Paid Search Executive

Assembly Global; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Assembly is looking for a data-driven, AI-savvy Paid Search Specialist to orchestrate AI-enabled campaigns across platforms. You will design sophisticated architectures, monitor performance, and extract actionable insights to drive client growth. Collaboration and continuous learning are emphasized in a fast-moving environment.

Join a meritocratic, high-performance team that blends data, technology, and talent to maximize campaign impact while staying ahead of AI trends and industry innovations.

Qualifications

• Strong foundation in data analysis and interpretation beyond basic Excel skills.
• Ability to derive actionable insights from data and identify causations.
• Comfort with automation and AI-powered reporting and analytics tooling.
• Experience with data visualization tools is beneficial.
• Excellent communication and collaboration within a data-driven team.

Responsibilities

• AI-Driven Campaign Orchestration: design and structure paid search campaigns using AI.
• Campaign Architecture: leverage AI for sophisticated multi-platform campaigns.
• Data Analysis & Insight Generation: extract insights to fuel growth.
• Performance Monitoring: track KPIs and identify trends with AI reports.
• AI Governance: daily diagnostics to manage risks and ensure process adherence.
• Data Storytelling: translate data into clear narratives for strategy.
• Channel Integration: develop integrated paid search strategies with other channels.
• Cross-Channel Optimisation: optimize performance across channels.
• In-Channel Collaboration: work with team to meet SLAs and deliver quality work.
• Continuous Learning & Innovation: stay updated on AI trends and experimentation.
• Knowledge Sharing: share insights and best practices with the team.

Skills

Foundational Data Skills

Analytical Mindset

Data Manipulation

Statistical Fundamentals

Programming Fundamentals

Data Visualisation

Growth Mindset

Problem-Solving Skills

Clear Communication

Data Storytelling

Teamwork

Tools

Excel

Google Sheets

Tableau

Data Studio

Job description

About Us

At Assembly, our mission is to find the change that fuels growth. We apply this principle to the work we do with our clients and to how we engage with our people. We're a modern global agency bringing together media, data, technology and talent to make brands perform.

Our business is purpose driven. In March 2022, we were named Ad Age’s first ever Purpose-Led Agency of the Year, recognised for our mission to leave the world better than we found it. This year we became B Corp certified, the result of a two-year journey. We're proud to have created a culture where diversity of thought, experience, and background are valued, within an environment that fosters continuous learning, adaptability, and a shared passion for meaningful impact.

When you join Assembly, you become part of an award-winning global community of digitally led experts, home to 1,500 talented people across 25 offices globally. Together we create unique data, technology and media solutions that enable faster and smarter problem solving within an inspired, collaborative workplace.

Assembly is poised for its next chapter of growth. We're a meritocratic, high-performance business with a progressive outlook and a growth mindset in all that we do. To realise our potential we need some new skills and thinking.

The core DNA of Assembly lies in digital performance marketing. New and existing clients are asking us to extend this expertise across all media, connecting traditional channels with digital methods of execution, measurement and automation. We were born the right way to do this – we're building out from a leading digital and technology capability and adding the rest, rather than trying to reverse engineer a legacy business into a more modern version of itself. At Assembly we ask our people to embody three core values:

Show Up: actively contribute to a space of personal and collective growth

Make Change: embrace obstacles as opportunities, taking intentional steps to drive positive change

Win Well: approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination.

We look forward to meeting you and to discussing how we can grow together.

Overview

AI is transforming paid search.

This shift demands a new breed of specialists who can not only navigate complex algorithms but also extract meaningful insights from the wealth of data generated by AI-powered tools. The future Paid Search practitioner is a strategic thinker, a data whisperer, and an AI collaborator. They are the architects of complex campaigns that leverage AI to achieve unprecedented levels of performance.

We're not your typical search team. We've been building a new kind of search community.

At Assembly, we're redefining the industry standard by combining cutting-edge AI, proprietary technology, and exceptional talent to maximize the impact of our clients' campaigns. Our team of over 70 specialists (growing & evolving) are pioneers in the field, constantly pushing the boundaries of what's possible in Paid Search.

Responsibilities

• AI-Driven Campaign Orchestration:
• Campaign Architecture: Design and structure sophisticated paid search campaigns across various platforms, leveraging AI capabilities for optimal performance.
• Uphold the highest standards as per the Assembly formula for success through our proprietary paid search offering.
• Data Analysis & Insight Generation: We find the change that fuels growth
• Performance Monitoring: Continuously monitor campaign performance, analyse key metrics, and identify trends using AI-powered reporting and analytics tools.
• AI Governance: Carry out daily diagnostics to ensure zero errors, manage risks and maintain consistent process adherence. You will fix things before they become a problem using our proprietary system.
• Insight Extraction: Extract meaningful insights from data, uncovering hidden patterns and opportunities for optimisation.
• Data Storytelling: Translate complex data into clear and compelling narratives that inform strategic decision-making.
• Channel Integration:
• Holistic Strategy: Collaborate with others to develop integrated strategies that leverage paid search in conjunction with other channels.
• Cross-Channel Optimisation: Analyse performance across channels to identify synergies and optimise overall marketing effectiveness.
• In-Channel Collaboration: Work with your immediate team, to adhere to service level agreements and ensure our best work is produced.
• Continuous Learning & Innovation:
• Stay Ahead of the Curve: Continuously research and stay informed about the latest AI technologies and trends in paid search.
• Experimentation & Testing: Embrace a culture of experimentation, testing new strategies and approaches to drive innovation and improve performance.
• Knowledge Sharing: Contribute to the team's collective knowledge by sharing insights, best practices, and learnings.

Required Skills

We are looking for candidates who can thrive in a data-driven, AI-powered environment. You are looking for a career, not a job. If you want a job, this isn't for you. We are looking for people who want a career in this field; helping to shape the future of what Paid Search will be.

• Foundational Data Skills: Data fluency is key.

Candidates need a strong foundation in data analysis and interpretation, going beyond basic Excel skills to understand statistical significance and identify actionable insights. You can find causations, not just correlations.

• Analytical Mindset: A natural inclination towards analytical thinking, problem-solution, and pattern recognition.
• Data Manipulation: Proficiency in data manipulation and analysis using tools like Excel, Google Sheets, or similar. Comfort with spreadsheets, formulas, and basic data cleaning.
• Statistical Fundamentals: Basic understanding of statistical concepts like averages, distributions, and significance testing. The ability to interpret data and draw meaningful conclusions.
• Technical Aptitude: you embrace Automation.

Rather than fearing automation, you embrace it as a tool to enhance efficiency and free up time for strategic thinking.

• Comfort with Technology: A demonstrable comfort level with various software and online platforms. A quick learner when it comes to new technologies.
• Programming Fundamentals (beneficial but not essential): Some familiarity with programming concepts (variables, loops, conditional statements) can be a significant advantage for automating tasks and working with APIs.
• Data Visualisation (beneficial but not essential): Experience with data visualisation tools (e.g., Tableau, Data Studio) would be an asset for communicating insights effectively.
• Adaptability and Learning Agility: Critical thinking is crucial.

AI-powered tools provide recommendations, but human oversight is essential. You need to critically evaluate AI outputs, identify potential biases, and make informed decisions for better inputs. This landscape is evolving, so we must be self-starters & agile learners who can adapt to change quickly.

• Growth Mindset: A willingness to learn and adapt to the ever-evolving landscape of AI and paid search.
• Intellectual Curiosity: A genuine interest in exploring new technologies, experimenting with different approaches, and staying ahead of industry trends.
• Problem-Solving Skills: The ability to identify challenges, break down complex problems, and develop creative solutions.
• Communication & Collaboration: Is essential for humans in this future.

While AI automates many tasks, human creativity remains vital for developing innovative campaign strategies, compelling ad copy, engaging landing page experiences, and experimentation.

• Clear Communication: Ability to articulate ideas clearly and concisely, both verbally and in writing.
• Data Storytelling: The ability to translate data insights into compelling narratives that resonate with different audiences.
• Teamwork: A collaborative spirit and willingness to work effectively as part of a team.

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.