Paid Search Executive

TN United Kingdom; Bedford; Hybrid; GBP 25,000 - 45,000; Full time

Job summary

An established industry player is seeking a Paid Search Executive to join their award-winning Paid Media Team in Bedford. This hybrid role offers the chance to work on exciting campaigns for well-known iGaming brands while collaborating with creative and digital marketing experts. You will manage and optimize paid search campaigns, utilize AI tools for ad copy creation, and analyze performance metrics to drive successful outcomes. The company values a supportive culture, offering numerous benefits and opportunities for personal and professional growth. If you're passionate about digital marketing and eager to learn, this is the perfect role for you.

Benefits

Hybrid working

25 days holiday plus extra days for service

Mental health support

Annual health checks

Profit-related bonuses

Access to training academy

Team building activities

Volunteering days

Birthday off

Flexible working environment

Qualifications

• 6+ months experience in Paid Search, preferably in iGaming.
• Strong experience with Google Ads and campaign management.

Responsibilities

• Manage and optimize paid media campaigns across Google Ads and Microsoft.
• Produce performance reports analyzing key metrics for iGaming campaigns.

Skills

Digital Marketing

Google Ads

AI Tools

Communication Skills

Campaign Management

Attention to Detail

Adaptability

Education

Relevant Degree or Equivalent Experience

Tools

Google Analytics

Google Tag Manager

Microsoft Advertising

Job description

Social network you want to login/join with:

We are looking for a new Paid Search Executive, due to expansion, to join our award-winning Paid Media Team, based in Bedford. This is a hybrid position (3 days in the office, 2 days working from home).

About Us:

Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there’s plenty of opportunity for progression?

Receptional are an industry leading, multi award-winning team of creative and digital marketers. Specialising within the iGaming space we work with well-known brands across the UK, Europe and North America, providing a range of services from one-off projects to multi-channel campaigns.

A major part of our success are the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression. This is a company where you can build a career, we are long-term focused and reward great performance with clearly defined career progression paths.

We place culture at the centre of our business with an array of annual initiatives ranging from charity to social events. Work / life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.

About the Role:

As a Paid Search Executive in Receptional's award-winning Paid Media Team, you will be responsible for driving the success of Paid Search campaigns across multiple key clients. You will work closely with the Paid Social, SEO, Creative, and PR teams to execute paid search, display, and YouTube advertising strategies for iGaming brands, as well as other sectors. Your role will involve managing campaigns across platforms like Google Ads and Microsoft, as well as learning how to use AI-powered tools to streamline and improve campaign creation, ad copywriting, and reporting processes. The ideal candidate will have a passion for digital marketing, a keen eye for optimisation, and a deep understanding of the dynamics of iGaming advertising.

The role will be Paid Search focused however, opportunity to learn wider platforms from a Social aspect will also be available. You’ll be encouraged to explore how automation and AI tools (e.g. ChatGPT, Performance Max, or custom internal tools) can enhance your workflows and learning journey.

Key Responsibilities

• Campaign Management: Provide support to Paid Search Managers by building, optimising, and managing paid media campaigns across key ad networks (Google Ads, Microsoft, etc.), ensuring they align with iGaming industry best practices.
• Reporting & Analysis: Produce accurate, high-level performance reports on a weekly and monthly basis, analysing key metrics such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and CPL (Cost per Lead) for iGaming campaigns.
• Ad Copy Ideation with Generative AI: Assist in crafting engaging and compliant ad copy, using AI to generate and refine ideas tailored to the iGaming audience.
• Account Audits & Optimisation: Assist with account audits, identifying opportunities for campaign improvements and efficiency gains. Provide recommendations for new business proposals and client pitches.
• AI-Enhanced Campaign Support: Use AI tools (e.g. ChatGPT, Google Ads automation features) to support campaign creation, from generating ad copy variants to summarising data insights for reporting.
• Automation and Workflow Optimisation: Work alongside Paid Search Managers to explore and implement AI-driven solutions that save time and improve campaign accuracy, including scripts, rules, or third-party tools.
• Cross-Team Collaboration: Work closely with Paid Social, SEO, and Creative teams to ensure consistent messaging and the optimization of iGaming campaigns across all touchpoints.
• Client Meetings: Attend and contribute to internal team meetings and external client meetings, sharing insights on campaign performance, emerging trends, and opportunities within the iGaming vertical.
• Industry Knowledge: Keep up to date with iGaming advertising regulations, industry trends, and new platform features to ensure campaigns remain compliant and innovative.

Skills Knowledge and Expertise

• Experience in Digital Marketing: 6+ months' experience in Paid Search, preferably within the iGaming industry or agency-side.
• Campaign Management: Strong experience with Google Ads (Search, Display and YouTube).
• Attention to Detail: High attention to detail when creating ad copy, ensuring it complies with iGaming regulations.
• Communication Skills: Strong verbal and written communication skills, with the ability to report on campaign performance clearly and succinctly to both internal teams and clients.
• AI Curiosity and Learning Mindset: Demonstrates enthusiasm for experimenting with AI tools and automation software to improve paid media performance and efficiency.
• Adaptability to Evolving Tools: Comfortable learning new platforms and technologies, with a proactive attitude toward testing emerging AI features within advertising platforms.
• Collaboration & Cross-Team Support: Ability to work closely with the wider team to ensure alignment across all campaign touchpoints. Proactive in sharing insights and suggestions for improving overall campaign performance and brand strategy.
• Adaptability & Learning Mindset: Proactive in staying ahead of emerging industry trends, new tools, and advertising platform features. Enthusiastic about learning new techniques and testing new approaches to stay competitive in the rapidly evolving iGaming sector.
• Technical Knowledge: A working understanding of web tracking tags/pixels (e.g., Google Tag Manager) and campaign tracking specific to iGaming campaigns.
• Analytics & Reporting Tools: Familiarity with Google Analytics, Google Looker Studio, or other analytics tools to measure and optimise campaign performance.
• iGaming Knowledge: Familiarity with the specific challenges and regulatory environment of iGaming advertising, including geo-targeting, age restrictions, and compliance standards.
• Basic Experience with AI Tools: Any exposure to AI-powered platforms (e.g. ChatGPT, Jasper, Performance Max creative tools) in a professional, academic, or personal project setting.
• Understanding of AI’s Role in Paid Media: Awareness of how AI and machine learning are transforming the digital marketing landscape, and interest in contributing to a culture of innovation.

Our Values and Benefits

The Benefits You Actually Care About

We know every agency says “free fruit and beer.” (We’ve got that too, by the way.) But at Receptional, our benefits are built around something more meaningful: our five core values. These guide everything we do – from how we support each other, to how we grow as individuals and as a team.

Transparent: We believe in honesty, clarity, and sharing the bigger picture.

• Weekly all-agency meetings to keep you in the loop.
• A clear pay framework and role progression through our skills matrix.
• Yearly appraisals and weekly 1-2-1s.
• Profit-related bonuses paid twice a year, split equally across the team.

Forward-Thinking:

We invest in what matters – your health, your future, and new ways of working.

• Access to Mental Health first aiders.
• 6 paid-for counselling sessions per year.
• Annual health checks and flu jabs.
• Enhanced maternity & paternity pay.
• Strong employer pension contributions.
• Generous employer pension contributions, with enhanced rates for senior staff.

Dynamic:

We’re flexible, fast-moving and always evolving.

• Hybrid working (3 days in the office, 2 days from home).
• 25 days' holiday, plus an extra day each year of service (up to 30 days).
• A modern Bedford HQ with table tennis, darts, and space to think.
• Your Birthday off.
• Monthly rewards recognising those going above and beyond.

We value diverse perspectives, shared wins, and making time to connect.

• Quarterly focus groups – your voice shapes how we work.
• Whole-team away days (think axe throwing, canoeing, falconry…).
• Team fundraising for our charity of the year.
• Volunteering policy with 2 paid days off a year to support causes you care about.
• Celebrations and cultural activities.

Curious:

We ask questions, try new things, and never stop learning.

• A dedicated Training Academy with 40+ hours of learning a year.
• Access to Industry events.
• Peer mentoring, knowledge-sharing and personal development planning.
• A culture that encourages “why?” and “what if?”.

Founded in 1999, shortly after Google, Receptional is an award-winning agency that's remained at the forefront of digital marketing for over 20 years.

A team of 50+ creative and technical marketers, we're a dynamic, forward-thinking bunch that believes in being transparent, collaborative and curious.

We promise to deliver Smarter Digital Thinking for our clients, through our proprietary tools, customer insights and talented team. Together, these enable us to deliver industry-leading results at speed.

Our purpose is to create Better People, Better Lives. It means we:

• Hire people with potential and enable them to flourish;
• Contribute research and insights that drive industry change; and
• Get involved in Bedfordshire life, supporting local causes such as the King's Arms Project and Woodgreen Pets Charity.

Our approach has been recognised by Investors in People accreditation and a UK Company Culture Award.

Receptional constantly aims high and finishes higher. Our work has been frequently rewarded in recent years, resulting in us being named Search Agency of the Year by The Drum and Best Integrated Search Agency at both the UK and European Search Awards.

We work across diverse sectors and are proud to have unmatched experience in sports, gaming and financial services. Our clients include: Away Resorts, Betdaq, Bill Plant Driving School, Bright Horizons, Casumo, Kiddi Caru, Plus500 and Skilling.

We're always looking for enthusiastic people to join us across our teams: