Paid Search Director

Green Park Content; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Green Park Content, an award-winning content agency, seeks a Paid Search Director. This role involves leading PPC strategies, managing budgets, and mentoring a team to optimize campaign performance. Benefits include 25 holidays, private healthcare, and a supportive work culture focusing on inclusion and collaboration.

Benefits

25 days of holidays plus bank holidays

Private pension and private healthcare

Monthly entertainment subscription

Yearly Calm subscription

Extra days at Christmas closure

Qualifications

• 5+ years of experience in digital marketing, with 3 years in paid search leadership.
• Deep expertise in PPC management and budget handling.
• Certifications in Google Ads or Microsoft Advertising preferred.

Responsibilities

• Lead planning and execution of paid search campaigns across platforms.
• Manage and mentor team, ensuring performance goals are exceeded.
• Stay updated on industry trends and optimize campaigns accordingly.

Skills

Analytical skills

Digital marketing

Project management

Leadership

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Ads

Bing Ads

Google Analytics

Bid management tools

Job description

Social network you want to login/join with:

Based in London, UK (Hybrid - 2 days in office).

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency.Our Purposeis to help brands create meaningful connections that impact people’s lives through performance-driven contentfor search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’are the values that guide us.

About the role

As a Paid Search Director, you will lead the strategic planning, execution, and optimization of paid search (PPC/SEM) campaigns across various platforms (Google Ads, Bing Ads, etc.). This role will be responsible for driving performance marketing strategies to achieve business objectives, managing budgets, mentoring a team, and staying ahead of industry trends.

What you’ll do

• Develop and lead end-to-end paid search strategies across multiple channels.
• Oversee execution of PPC campaigns to ensure performance goals (ROI, CPA, ROAS) are met or exceeded.
• Manage and mentor a team of paid search managers/specialists, fostering a high-performance environment.
• Conduct keyword research, campaign planning, ad copy creation, A/B testing, and bid management.
• Collaborate with cross-functional teams (SEO, Creative, Content, etc) to align search strategies with broader marketing goals.
• Monitor and report on campaign performance, providing actionable insights and recommendations.
• Manage large budgets effectively, ensuring efficient spend and revenue generation.
• Stay updated on industry trends, algorithm changes, and new ad products to inform strategy.
• Ensure campaign compliance with brand guidelines and industry regulations.
• Optimize landing pages in collaboration with UX/CRO teams to maximize conversions.

About you

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with at least 3 years in a leadership role focused on paid search.
• Proven track record managing PPC budgets and delivering strong ROI.
• Deep expertise in platforms like Google Ads, Bing Ads, SA360, and Google Analytics.
• Strong analytical skills and experience with data-driven marketing strategies.
• Proficiency with bid management tools and platforms (, Marin, Kenshoo, Skai).
• Experience with eCommerce, B2B, or lead generation performance marketing campaigns.
• Excellent communication, project management, and leadership skills.
• Google Ads and/or Microsoft Advertising certifications preferred.
• Familiarity with additional channels (, paid social, programmatic) is a plus.
• You live & breathe Greenpark’s core values—championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of holidays per year + UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company ( Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to Free VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives ( On The Spot Awards and Value Champion Awards).
• Referral Bonus Scheme.
• Social Events– Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• Enhanced maternity/paternityleave allowances.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.