Paid Search Account Executive

GROUPM; Manchester; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading media agency seeks a Search Executive to manage paid search campaigns. The role involves performance monitoring, campaign optimization, and collaborating with teams to enhance strategy, all aimed at delivering exceptional client results. Ideal candidates are passionate, proactive, and detail-oriented.

Benefits

Competitive medical and retirement plans

Paid time off and mental health days

Partner discounts

Qualifications

• Passionate about digital marketing, especially Search.
• Ability to manage time effectively and work well in a team.
• Excellent written and verbal communication skills.

Responsibilities

• Manage and optimize paid search client campaigns.
• Collaborate with team members for campaign execution.
• Conduct performance analysis and reporting.

Skills

Analytical thinking

Attention to detail

Communication skills

Proactive attitude

Job description

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

As a Search Executive, you will be responsible for keyword research, campaign builds, performance monitoring and optimisation, alongside analysing data to write insightful commentary for reporting.

You will develop excellent in-platform knowledge, working closely with the Search Account Manager and Senior Search Executive to plan and execute best in class Paid Search strategy, whilst continuously looking for new opportunities through research and cross-team collaboration

Key Responsibilities:

Performance Monitoring and Optimisation

• Effectively manage your assigned paid search client campaigns; ensuring effective and timely optimisation is delivered and constantly looking for opportunities to improve performance.
• Work closely with the Search Account Manager to plan and execute a best in class Paid Search strategy including activation and rigorous testing of new products.
• Assist with performance analysis, internal report maintenance, issue identification and ongoing solution development that your team conducts

Working in your team

• Collaborate with and support other team members with the implementation, optimisation and paid search activation for clients.
• Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work.
• Contribute to client meetings and participate in ongoing client engagement.

Finance and Operational Procedures

• Carry out regular campaign and budget management checks.
• Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
• Ensure financial accuracy whilst conducting the client budgeting process and reconciliation of ad spend.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Additional skills include:

• Passion for digital marketing, in particular Search
• An analytical thought process, keen to drive continued excellence and deliver for our clients
• Have a proactive attitude, showing enthusiasm for Search and the desire to learn.
• Ability to manage their time effectively and to work as part of a group
• Attention to detail and excellent communication skills, both written and verbal
• Proactive and self-motivated, always looking to expand knowledge and capabilities

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re committed to employee growth. Benefits include competitive medical, retirement plans, vision, dental insurance, paid time off, partner discounts, and mental health days.

WPP Media is an equal opportunity employer. We foster a culture of respect and inclusion. We adopt a hybrid work approach, with teams in the office around four days a week. Please discuss accommodations or flexibility needs during the interview process.

This is a UK-based role and requires the right to work in this location.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information.