Paid Performance Marketing Manager

Nelsons; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

A leading company in health and wellbeing is seeking a Paid Performance Marketing Manager in London. The role involves developing channel strategies across various paid media, managing significant budgets, and providing analytical support to drive growth. The ideal candidate should have experience in performance marketing and thrive in a dynamic environment, with the opportunity to work in a hybrid setting.

Benefits

Annual bonus potential

25 days holiday plus Bank holidays and Christmas shutdown

Cycle to work scheme

Paid days off for volunteering

Weekly running club

3pm Friday finishes all year round

Staff discounts

'Rescue Day' each year

Qualifications

• Successful track record in performance marketing role.
• Proven experience managing budgets over £1M.
• Agile and flexible; experience in health & wellbeing sector is a plus.

Responsibilities

• Own and develop channel strategy for paid media campaigns.
• Manage day-to-day execution and optimisation of advertising.
• Create weekly and end-of-campaign reports for key campaigns.

Skills

Performance Marketing

Budget Management

Data Analysis

Digital Marketing

Tools

Google Ads

TikTok Ads

Meta Ads

YouTube Ads

Pinterest Ads

LinkedIn Ads

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

The role

We are looking for a strong Paid Performance Marketing Manager to develop a leading performance marketing operation that can scale our user base across UK, US and provide consultation support to DE & FR. You'll be someone looking to step up in your career, looking for the ability to lead with autonomy and own the creation of new processes. You'll be attracted to working in a start-up style environment, with the benefit of an established business as support. Day to day, you'll have full ownership of our paid media spend, digital channel mix, and its execution and A/B testing.

What you'll be doing...

CHANNEL STRATEGY - Own and develop our channel strategy for all media: paid search, paid social campaigns (Adwords, Meta, TikTok, YouTube, Pinterest, Performance Max, LinkedIn), spanning key markets, from conception to execution. SEO strategy experience, a bonus!

REPORTING LINES - Reporting into the Head of Ecommerce Operations and working closely with the Director of Marketing, US and Marketing Lead, UK.

EXECUTION OF ADVERTISING - Be the day-to-day manager and optimisation expert across all key channels. Must have geographical understanding of both the UK & USA (including metro markets).

REPORTING - Be responsible for owning the creation of weekly reports and end-ofcampaign reports for key campaigns and always-on activations.

DIGITAL DASHBOARD - Work closely with the Head of Ecommerce Operations to support the development and implementation of a new digital dashboard to enhance visibility of marketing campaign performance across global markets. You'll define and establish a robust reporting process for the marketing dashboard(s), identifying the most impactful KPIs for both BAU activities and campaign success. Collaborate closely with regional and brand leads to deliver actionable, real-time insights that drive agility and informed decision-making. Own and manage performance dashboards for Google Ads, TikTok Ads, and Meta Ads in the UK and US, while providing consultation, onboarding, and training support for teams in France and Germany to ensure global adoption and consistent use.

PERFORMANCE ANALYSIS - Provide commercially focused analysis to 'join the dots' between the paid performance metrics, and the business growth ambitions. Provide a continuous test and learn approach to all performance marketing activities, aiding growth.

DATA ANALYSIS - Drive optimisation plans through analysis of global data sets.

BUDGET MANAGEMENT - Advise on, allocate and accurately track all campaigns budgets, working closely with our finance team to invoice and manage upcoming spends. As part of your optimisation efforts, continuously analyse and recommend spend changes (as necessary) to achieve maximum ROI.

COACHING & CONSULTANCY - Working closely with our international markets and upskilling the wider business on paid performance practices in a clear, concise and collaborative manner.

Requirements

We'd love for you to have...

• Successful track record in performance marketing role
• Proven experience of managing budgets in excess of £1M
• Experience in the setup and running of a paid performance marketing engine across tracking, attribution, automation & optimisation - including multiple channel journeys (Amazon, DTC and other online retailers)
• Experience or a personal interest in the health & wellbeing sector
• Agile, flexible and willing to work in a fast paced and ever evolving environment
• Demonstrable hands-on experience with the following: Google Ads, TikTok, Meta, YouTube, Pinterest, LinkedIn Ads. Experience in programmatic, VOD & ATL media buying a bonus.
• Operational platform experience essential, must be competent in the setup of advertising, as well as the management of paid performance agencies
• Confident working in a multi-language, international environment and presenting to senior stakeholders
• Strong knowledge of MarTech & AdTech solutions, as well as digital data analytics & programmatic platforms
• Strong attention to detail and numeracy.
• Self-starter who's ambitious and motivated
• Understanding of creative formats & copywriting a bonus

Benefits

A 'Rescue Day' each year to use how you need, a duvet day? A spa day? We've got you!

Annual bonus potential

25 days holiday per year, plus Bank hols PLUS Christmas shut down - whoop!

Free products and staff discounts to keep you healthy and happy

3pm Friday finishes ALL YEAR ROUND (if you have done your work, obvs!)

Hybrid and flexible working

Paid days off to volunteer for some awesome charities

Cycle to work scheme

Weekly running club

We also have regular socials plus all your standard stuff such as pensions, eye test vouchers and season ticket loans. We can tell you all about what is available to you when you start!