Paid Media Strategist

JR United Kingdom; Kingston upon Hull; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading digital agency in the UK is seeking a Paid Media Strategist to develop and implement data-driven strategies across various platforms. The role requires strong analytical skills and a hands-on approach, focusing on campaign optimization and client growth.

Benefits

Competitive salary and performance bonuses

Flexible work schedule

Health, dental, and vision benefits

Paid time off and wellness days

Qualifications

• 4+ years of experience in paid media strategy or digital advertising.
• Proven track record with ecommerce/retail clients.
• Hands-on experience with key platforms.

Responsibilities

• Develop and execute multi-channel paid media strategies.
• Monitor and optimize campaign performance.
• Prepare and present performance reports to clients.

Skills

Analytical Skills

Communication

Project Management

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

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Paid Media Strategist, kingston upon hull, east yorkshire

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Client:

Tribal Tech - The Digital, Data & AI Specialists

Location:

kingston upon hull, east yorkshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Job Type: Full-Time

Reports To: Director of Performance Marketing / Head of Digital Strategy

About Us

We are a fast-growing digital agency focused on driving measurable growth for retail and ecommerce brands. Our team of strategists, creatives, and analysts collaborates to craft campaigns that move the needle for clients ranging from emerging DTC startups to established omnichannel retailers.

Role Overview

As a Paid Media Strategist, you will be responsible for developing and executing performance-driven media strategies across paid social, search, and programmatic platforms. You’ll lead campaign planning, optimization, and analysis to help our clients grow profitably and sustainably. This is a client-facing role requiring both strategic thinking and hands-on execution.

Key Responsibilities

• Develop multi-channel paid media strategies aligned with client goals (e.g., ROAS, CPA, LTV).
• Build and manage campaigns across platforms including Meta, Google Ads, TikTok, Pinterest, and emerging channels.
• Monitor performance and proactively optimize campaigns to maximize efficiency and impact.
• Collaborate with creative and analytics teams to iterate on messaging, visuals, and audience targeting.
• Conduct audience research, competitive analysis, and market trend evaluation to inform strategies.
• Prepare and present campaign performance reports, insights, and recommendations to clients.
• Manage budgets, pacing, and forecasts to ensure efficient spend and goal attainment.
• Stay current on paid media trends, platform updates, and ecommerce best practices.

Required Qualifications

• 4+ years of experience in paid media strategy or digital advertising, preferably at an agency.
• Proven track record of managing and scaling paid campaigns for ecommerce/retail clients.
• Hands-on experience with Meta Ads Manager, Google Ads (Search & Shopping), and other key platforms.
• Strong analytical skills and proficiency with tools such as Google Analytics, Looker Studio, or Excel.
• Experience with attribution models and conversion tracking using GA4 and/or third-party tools.
• Excellent communication and presentation skills, with the ability to translate data into actionable insights.
• Ability to manage multiple clients and projects in a fast-paced environment.

Preferred Qualifications

• Google Ads and/or Meta certifications.
• Agency experience with DTC brands or omnichannel retail.

What We Offer

• Competitive salary and performance bonuses
• Flexible work schedule and remote-friendly culture
• Opportunities for growth and professional development
• Collaborative, innovative team environment
• Health, dental, and vision benefits
• Paid time off, holidays, and wellness days