PAID MEDIA SPECIALIST - ONLINE BEAUTY BRAND - MANCHESTER - £54K - HYBRID ROLE

ZipRecruiter; Manchester; Hybrid; GBP 40,000 - 54,000; Full time

Job summary

A rapidly expanding online beauty brand in Manchester is seeking a Paid Media Specialist to optimize their ad campaigns across major platforms. The ideal candidate will have experience managing significant ad budgets, analyzing performance data, and working collaboratively to improve campaign outcomes. This hybrid role offers a dynamic work environment with opportunities for growth and independence.

Benefits

25 days holiday + bank holidays

Hybrid working environment

Great team environment

Long-term opportunity

Exciting growth journey

Qualifications

• Experience managing £10-£20k monthly budgets across paid media platforms.
• Solid understanding of ad campaign performance metrics.
• Proficient in audience segmentation and creative testing.

Responsibilities

• Launch and manage ad campaigns on Meta, TikTok, and Google Ads.
• Monitor performance and report results with actionable insights.
• Collaborate with the team on strategy and creative direction.

Skills

Analyzing Performance Data

Campaign Optimization

Strategic Thinking

Communication

Tools

Google Analytics

ClickFunnels

Kartra

Job description

Job Description

PAID MEDIA SPECIALIST - up to £54k

ONLINE BEAUTY BRAND

CENTRAL MANCHESTER - HYBRID ROLE

CANDIDATES MUST BE BASED IN THE NORTH WEST

Our client, a rapidly expanding online Beauty brand based in central Manchester, is building their in-house team and looking to recruit an experienced Paid Media Specialist. The ideal candidate will be experienced in Meta (Facebook/Instagram), TikTok, and Google Ads. They should be proactive, strategic, and performance-focused. This role requires someone who asks the right questions, follows processes, and actively works to improve campaign outcomes.

You’ll work closely with the Director to plan, execute, and optimize paid campaigns, adhering to internal SOPs while also providing your own expert recommendations.

Key Responsibilities:

• Launch, manage, and optimize ad campaigns on Meta, TikTok, and Google Ads platforms.
• Follow internal setup procedures, naming conventions, and tracking practices.
• Proactively request creative assets, audience inputs, or landing page feedback when needed.
• Monitor performance, report results, and suggest iterative improvements.
• Collaborate with the team to align on strategy, audience targeting, and creative direction.
• Provide insights into new trends, beta features, or platforms worth testing.

Requirements:

• Demonstrated experience managing a monthly ad spend budget of £10-£20k across Meta, TikTok, and Google.
• Ability to read and interpret performance data and translate it into actionable insights.
• Solid understanding of creative testing, audience segmentation, and funnel stages.
• Experience with tools like Google Analytics, conversion tracking, and attribution modeling.
• Strong communication skills—you ask for what you need and report on what matters.
• Willingness to follow team processes but also contribute to their improvement.
• Experience working with e-commerce, info products, or lead funnels.
• Familiarity with landing page builders (ClickFunnels, Kartra, etc.) or CRO best practices.
• Ability to edit basic ad creative (images, videos, UGC formatting).

Benefits

• Be part of an exciting growth journey for a great online Beauty brand.
• 25 days holiday + bank holidays.
• Hybrid working environment.
• Long-term opportunity for the right candidate.
• Great team environment.
• Ability to work independently and proactively.

To Apply:

Please include your CV and the following:

• Examples of paid media campaigns you've run (with results if possible).
• Your platforms and spend levels.
• A short note on how you proactively manage paid media campaigns.