Paid Media Specialist

JR United Kingdom; Reading; On-site; GBP 35,000 - 55,000; Full time

Job summary

A global consumer electronics brand is looking for a Paid Media Specialist based in Berkshire. In this permanent role, you'll manage paid media campaigns, optimise digital marketing strategies, and ensure product visibility through effective website management and collaboration with agency partners.

Qualifications

• Proven experience in managing paid media campaigns across platforms.
• Strong understanding of optimisation and performance analysis.
• Familiarity with website CMS management and content refreshes.

Responsibilities

• Define and implement paid media strategies aligned to marketing objectives.
• Execute and optimise campaigns across various digital media platforms.
• Analyse campaign performance data and deliver actionable insights.

Skills

Campaign Planning

Performance Analysis

Media Management

Collaboration

Tools

Google Ads

Meta (Facebook & Instagram)

YouTube

Google Analytics / GA4

Job description

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Do you have hands-on experience managing paid media campaigns across digital platforms like Google, Meta, YouTube, and more?

Can you analyse campaign performance and present insights that drive optimisation and results?

Have you successfully collaborated with agencies and internal teams to execute high-performing marketing strategies?

MacGregor Black are partnering with a Global Market Leading Consumer electronics brand, on the search for a Paid Media Specialist. This is a permanent role based in Berkshire.

As a Paid Media Specialist, you will play a key role in managing paid media campaigns and

supporting wider digital marketing initiatives. You'll work both hands-on within media

platforms and collaboratively with agency partners to execute high-performing campaigns.

You will also contribute to website optimisation and content management to ensure an

excellent user experience and seamless support for product visibility and retail promotions.

Key Responsibilities

• Define, build and implement paid media strategies aligned to overall marketing and commercial objectives.
• Execute and optimise campaigns across platforms including Google Ads, Meta (Facebook & Instagram), YouTube, Spotify, Pinterest, Twitch, and CTV.
• Manage budgets, campaign setup, performance tracking, and hands-on optimisation across digital media channels.
• Work collaboratively with agency partners to ensure alignment on campaign KPIs, objectives, and reporting.
• Create product asset packs for retailers to support product launches and promotions.
• Ensure brand consistency across digital and retail channels.
• Maintain and update local websites, ensuring content and product catalogues are current and optimised.
• Analyse campaign performance data, report on key metrics, and deliver actionable insights for improvement.
• Manage PO creation, track spend, and ensure financial compliance across campaigns.
• Support wider digital initiatives as needed in line with company goals.

What are we looking for?

• Proven experience in managing paid media campaigns across platforms such as Google Ads, Meta, YouTube, Spotify, Pinterest, and Twitch.
• Strong understanding of campaign planning, optimisation, and performance analysis.
• Experience managing retail and e-commerce product content.
• Familiarity with website CMS management and content refreshes.
• Proficiency in Google Analytics / GA4 and performance tracking tools.
• Previous experience in consumer goods, e-commerce, or performance marketing roles is advantageous.

Competitive salary + benefits.

Please contact Lewis Millican for further information.