Paid Media Specialist

Aspire; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Aspire is looking for an experienced Digital Campaign Manager to lead full-funnel digital strategies across platforms like Meta and Google. Ideal candidates will have a minimum of 3 years in paid media, with expertise in Google Ads and proven success in campaign execution within the entertainment industry. This role requires creativity, analytical skills, and the ability to work flexible hours as needed.

Qualifications

• A minimum of 3 years' experience in a similar paid media role.
• Industry background in music, live events, nightlife, or entertainment.
• Proven track record running successful campaigns on Meta, TikTok, and Snapchat.

Responsibilities

• Developing and executing full-funnel digital campaigns across multiple platforms.
• Managing high-budget Meta campaigns with detailed audience targeting.
• Creating regular performance reports that track key growth indicators.

Skills

Campaign Management

Digital Marketing

Creative Experimentation

Conversion Tracking

Data Interpretation

Tools

Google Ads

GA4

SEO

Job description

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• Developing and executing full-funnel digital campaigns across TikTok, Snapchat, Meta (Facebook/Instagram), and Google
• Managing high-budget Meta campaigns with detailed audience targeting, creative experimentation, and conversion tracking
• Running comprehensive Google Ads campaigns (including Search, YouTube, Display, and Discovery), leveraging GA4, Smart Bidding, and Performance Max
• Making CRO-focused suggestions and leading A/B testing to continually improve results
• Creating regular performance reports that track metrics such as ROAS, CPA, CPM, and other growth indicators
• Working closely with the creative and marketing teams to ensure aligned and impactful campaign execution

The Candidate

• A minimum of 3 years' experience in a similar paid media role
• Industry background in music, live events, nightlife, or entertainment
• Proven track record running successful campaigns on Meta, TikTok, and Snapchat
• Expert-level knowledge of Google Ads, including Performance Max and automated bidding strategies, along with strong SEO understanding
• High proficiency in GA4 and a confident approach to interpreting performance data and applying insights
• Willingness to work evenings/weekends and attend events when needed

We Are Aspire Ltd are a Disability Confident Commited employer