Paid Media Specialist

Savaria UK; Guiseley; Hybrid; GBP 38,000 - 62,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Savaria is seeking a Paid Media Specialist to own and optimise campaigns across Google Ads and paid social, driving high-quality leads and strong ROI across Europe. You’ll use data-driven insights to improve performance and scale opportunities in emerging markets.

In this hybrid role, you’ll manage budgets and reporting, collaborate with cross-continental teams in Europe and North America, and partner with agencies to ensure campaigns meet business objectives.

Qualifications

• Minimum 2 years' hands-on paid media experience
• Experience with Google Ads (Search and Performance Max)
• Strong grasp of CPL, ROAS, conversions and impression share
• Experience with conversion tracking, reporting and campaign analysis
• Understanding of CRO and landing page optimisation
• Experience working in a lead generation-focused business
• Ability to translate data into actionable recommendations
• Strong communication and stakeholder management
• Experience working across multiple markets is a plus

Responsibilities

• Manage and optimise paid media campaigns across Google Ads and paid social
• Monitor CPL, ROAS, conversions and impression share
• Oversee budgets, spend pacing and forecasting
• Analyze data and provide insights and recommendations
• Support conversion tracking and measurement
• Identify new keyword opportunities and monitor competitors
• Drive CRO and landing page optimisation initiatives
• Collaborate with European and North American teams
• Coordinate with agency partners to meet objectives

Skills

Paid media management

Google Ads proficiency

Performance metrics

Conversion tracking & reporting

CRO & landing page optimisation

Lead generation

Data interpretation & insights

Stakeholder management

Multi-market experience

Campaign budgeting & forecasting

Tools

Google Ads

Conversion tracking tools

Spreadsheets/Analytics

Job description

Join a growing, global business and take ownership of paid media activity across our European markets. This is an opportunity to develop your expertise across PPC, paid social, conversion tracking and performance analysis while working closely with colleagues across Europe and North America.

With a supportive leadership team and significant investment in marketing, you'll have the autonomy to influence campaign performance, shape strategy in emerging markets, and help drive lead generation across a global business. The role offers hybrid working, with just 1-2 days per week in the Leeds office.

The Role

As Paid Media Specialist, you'll manage and optimise paid media campaigns across Google Ads and paid social platforms, driving high-quality leads and maximising return on investment.

You'll take ownership of campaign budgets, performance reporting and optimisation activity, using data and insights to improve conversion rates, reduce acquisition costs and identify new growth opportunities across European markets.

Working closely with agency partners and internal stakeholders, you'll support conversion tracking, refine keyword strategies, improve campaign performance and contribute to ongoing CRO and landing page optimisation initiatives.

Key Responsibilities

• Manage and optimise paid media campaigns across Google Ads and paid social platforms
• Monitor and improve key performance metrics including CPL, ROAS, conversion rates and impression share
• Oversee campaign budgets, spend pacing and performance forecasting
• Analyse campaign data and provide clear insights and recommendations to stakeholders
• Support and enhance conversion tracking and campaign measurement
• Identify new keyword opportunities and monitor competitor activity
• Drive continuous improvement through landing page optimisation and CRO initiatives
• Collaborate with marketing and commercial teams across Europe and North America
• Work closely with agency partners to ensure campaigns deliver against business objectives

What You'll Need

• At least 2 years' hands-on experience managing paid media campaigns, including PPC and paid social
• Experience using Google Ads, including Search and Performance Max campaigns
• Strong understanding of paid media performance metrics including CPL, ROAS, conversion rate and impression share
• Experience with conversion tracking, reporting and campaign analysis
• Understanding of CRO principles and landing page optimisation
• Experience working within a lead generation-focused business
• Ability to interpret performance data and translate it into actionable recommendations
• Strong communication and stakeholder management skills
• Experience working across multiple markets would be advantageous

About Savaria

Savaria is a global leader in accessibility and mobility solutions, dedicated to empowering people with mobility for life. Operating across North America, Europe and beyond, the business develops products and services that help people maintain their independence, mobility and quality of life.

This is an opportunity to join a purpose-led organisation where your work has a direct impact, while developing your paid media expertise within an international marketing team.