Paid Media Specialist

Deel; Greater London; On-site; GBP 71,000 - 80,000; Full time

Job summary

Klarna in London is seeking a hands-on Paid Media Specialist to own planning, buying and optimisation for core markets. You will work directly with media platforms and vendors to drive performance and brand impact across the full funnel.

You will manage campaigns across Google, Meta, TikTok, and programmatic channels, including UAC app campaigns, with a bias toward data-driven decisions and cross-functional collaboration within a London-based team.

Qualifications

• Four or more years in paid media planning and buying in-house or equivalent.
• Hands-on experience in an in-house media team, not just agency briefs.
• Proven campaigns in Google, Meta, and TikTok, with app/UAC experience.
• Able to activate a full-funnel mix: search, social, programmatic, video and offline.

Responsibilities

• Own paid media planning, buying and optimisation end to end for assigned markets.
• Activate campaigns across a diverse channel mix including Google, Meta, TikTok, and more.
• Be hands-on in ad platforms: setup, bidding, audiences, testing, QA, trafficking, optimisation.
• Build media strategies aligned with funnel objectives and Klarna growth KPIs.
• Report performance with clear recommendations; collaborate with platforms and vendors.
• Handle media operations: platform access, billing, contracts, vendor admin.

Skills

Paid media planning

In-house media team experience

Google Ads

Meta Ads

TikTok Ads

App campaigns / UAC

Full-funnel marketing

Education

Marketing degree

Tools

Google Ads

Meta Ads

TikTok Ads

DV360

Programmatic Display

Job description

Klarna, briefly At Klarna, we're building an everyday finance network, helping over 120 million consumers across 26 countries save time and money, and worry less about their finances. Working here means taking on problems most companies never get to solve, and being hands‑on enough that the interesting part of the work lands with you, not someone else — you'll build with AI, not watch it happen. This is the stretch zone. Come find out what you're capable of.

About the role

Klarna's Paid Media Hub buys its own media in‑house. This is a hands‑on activation position, not an agency‑management one. Planning, buying, launching, and optimising happens inside the team rather than being briefed out to an agency, which means this position is in the ad platforms daily and in direct contact with media vendors, publishers, sales houses, and ad tech providers. Agencies may support specific pieces of work, but the buying sits with you. The Hub runs brand and performance media across the full funnel, awareness through conversion, and across digital and offline channels. You'll typically own one or two priority markets and stay flexible enough to support others, working with creative, product, and platform partners to deliver media that is both effective and efficient.

What you’ll do

• You’ll own paid media planning, buying, and optimisation end to end for your assigned markets, typically one or two, with flexibility to support others.
• You’ll activate campaigns yourself across the full media funnel, across a diverse channel mix — performance: Google, Meta, TikTok, Snapchat, ASA, X; brand: social, programmatic display, video (CTV/OLV), audio; offline: OOH, TV / ATV, print and other traditional channels.
• You’ll be hands‑on in the ad platforms: setup, bidding, audiences, creative testing, QA, trafficking, and in‑flight optimisation.
• You’ll build media strategies that connect funnel objectives to Klarna’s brand and growth KPIs.
• You’ll report on performance, efficiency, and effectiveness, with clear recommendations.
• You’ll work directly with ad platforms, publishers, sales houses, and ad tech vendors on what you buy.
• You’ll pick up media operations where needed — platform access, billing, contracts, and vendor admin.
• You’ll follow platform and channel developments and bring practical improvements into how the team plans and buys.

Who you are

• You’re an experienced paid media specialist, typically with four or more years in media planning and buying.
• You’ve worked hands‑on in an in‑house media team, or an equivalent operator position. This isn’t a position for someone whose primary experience is briefing and managing agencies.
• You’ve built, launched, and optimised campaigns in Google, Meta, and TikTok yourself.
• You’ve run Google UAC or App campaigns, or an equivalent app performance product, as part of a performance marketing mix.
• You’ve activated a full‑funnel channel mix: search, social, programmatic, video, and offline channels such as OOH and TV or CTV — brand and performance, not only one or the other.
• You can work flexibly across several markets, with depth in the one or two you own as the primary focus.
• You turn data into action, and you keep campaigns, vendors, and internal partners moving to deadline.

Bonus points for

• Programmatic buying experience in DV360 or another DSP
• GA4 or another measurement certification, or experience with testing or conversion optimisation
• Experience in fintech, e‑commerce, or other high‑volume media environments
• A degree in marketing, business, or a related field

Things you should know before applying

This position is based in London. Pay: the starting salary range for this position is 71,027–79,551 GBP per year. Where an offer sits in that range depends on the level we assess you at against our internal framework, which considers skills, relevant experience and the scope of the position. Working together: we value co‑located teams. This team currently meets in the London office two days per week; this varies by team and can change over time. Non‑obvious backgrounds are welcome. Diversity of skills, perspectives and backgrounds is how we create, innovate, and disrupt like no other.