Paid Media Specialist

Certus Sales Recruitment; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading recruitment consultancy in the UK is seeking a Paid Media Specialist to oversee and execute paid media strategies for B2B clients. This role involves managing campaigns across platforms like Google Ads, Facebook, and LinkedIn with a monthly budget of around £30k. The ideal candidate will have 2+ years of agency experience, strong PPC knowledge, and a proven analytical approach. A competitive salary and benefits package is offered, including 25 days holiday and private healthcare.

Benefits

25 days holiday

Private healthcare

Cycle to work scheme

Quarterly socials

Work from anywhere for 2 weeks

Qualifications

• 2+ years’ experience managing paid campaigns, ideally in an agency.
• Deep knowledge of Pay Per Click and various paid advertising forms.
• Experience in a Business to Business market preferred.

Responsibilities

• Plan and deliver paid media strategies to drive ROI.
• Manage multi-channel paid campaigns on various platforms.
• Own performance analysis, reporting, and optimisation.

Skills

Managing paid campaigns

Pay Per Click knowledge

Analytical mindset

Effective communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Overview

Paid Media Specialist – London / Hybrid

£40k-£50k + Excellent Benefits + Career Progression. This is an exciting opportunity to join one of the UK’s fastest-growing professional services groups.

With a client base of 1,500+ and counting, they work with some of the country’s most exciting start-ups and scale-ups in AI, tech, manufacturing, engineering, and beyond, providing accounting and financial services to help business scale. They have doubled in size over the past 12 months and are continuing to grow. A new position within the business, the Paid Media Specialist role is key to the growth of the business, accountable for lead generation through search engine marketing and paid ads across a range of sites.

Sitting within a high-performing, collaborative marketing function, you’ll be accountable for the paid media strategy with an advertising budget of approximately £30k per month to be allocated across Google, Facebook, Instagram, LinkedIn and others. The role is suited to a Paid Media Specialist who’s worked in a busy agency environment and wants to bring that experience in-house. Your experience will have focused on Business to Business marketing rather than Business to Consumer.

What You’ll Be Doing

• Planning and delivering paid media strategies that drive ROI
• Managing multi-channel paid campaigns (Google Ads, Meta, LinkedIn, etc.)
• Owning performance analysis, reporting, and optimisation
• Managing budgets, allocating spend, and driving efficiencies
• Collaborating with the wider marketing team to align messaging and creative
• Staying on top of digital ad trends and emerging tech

What We’re Looking For

• 2+ years’ experience managing paid campaigns (agency background a big plus)
• Deep knowledge of Pay Per Click and other forms of paid advertising
• Experience gained within a Business to Business market
• Comfortable working across multiple brands and projects
• Analytical mindset with the ability to translate data into strategy
• Clear communicator with great attention to detail
• Google Ads certified (or working towards it)

What’s In It For You

• £40k-£50k salary
• 25 days holiday + office closure over Christmas
• 2 weeks a year to work from anywhere in the world
• Private healthcare
• Cycle to work scheme
• Quarterly socials + summer and end-of-year parties

This is a genuinely exciting chance to be part of a team that’s growing fast, doing things differently, and working with some of the most interesting businesses in the UK right now.

Certus Recruitment Group is a well-established and experienced specialist consultancy providing sales, marketing, and IT recruitment services. We serve the technology sector across the UK, Europe, North America, and Australia.