Paid Media Manager | Lookfantastic

Thg Plc; Manchester; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

On-site gym

On-site staff shop

Staff discount (THG brands)

Refer a friend bonus

Job summary

THG is seeking a Paid Media Manager to lead regional paid media strategy and operations, focusing on Paid Search (PPC). You will own campaign structure, bidding, ad copy, testing, and measurement to improve results and ROI across platforms.

You’ll collaborate with internal teams, manage daily spend, and provide transparent reporting to regional leadership, while exploring new AI-driven opportunities and emerging search surfaces.

Qualifications

• Hands-on PPC across Google Ads and Microsoft Ads with automated bidding.
• Experience with AI-driven campaign types (PMax, AI Max).
• Ability to design and run tests, measure outcomes and iterate.

Responsibilities

• Own regional paid media strategy and operations for paid search.
• Manage daily spend to hit revenue/ROI targets.
• Collaborate with in‑house design for banners and ads.
• Deliver reporting and insights to leadership teams.

Skills

PPC experience across Google Ads and/​

Microsoft Ads

Automated bidding

AI-driven campaign types

PMax / AI Max

Data-driven decision making

Measurement and reporting

Job description

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Paid Media Manager

Leading regional paid media strategy, operational tasks, optimisations and budget management across a range of paid channels and engines, with a core focus on Paid Search (PPC). This role sits at the intersection of performance execution, measurement, and search innovation — ensuring LOOKFANTASTIC remains at the forefront of how paid search is bought, measured, and scaled. You will be responsible for the performance of regional paid media activity, with PPC as the primary channel focus. Delivering reporting and insights back into the regional leadership teams. Supporting the Head of Paid Media with strategic input and insights for the wider global approach to Paid Search, measurement, and emerging search platforms.

Key Responsibilities

• Use data-driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
• Own the specifics of account management and optimisation, including campaign structure, keyword research and management, bidding strategy, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
• Manage daily paid campaign spend to ensure optimum campaign performance against agreed revenue and ROI/COS% targets.
• Work with our in-house design team on banner and ad creation for campaign activation across relevant platforms.

Measurement & Testing

• Support the adoption and day-to-day application of our measurement framework, triangulating between Fospha, MMM outputs, and in-platform/last-click reporting to build a rounded view of true performance.
• Use triangulated measurement to design, run, and read incrementality and channel tests — translating findings into budget and optimisation decisions.
• Help the wider team and regional stakeholders understand where measurement sources agree, where they diverge, and what that means for how success is defined and reported.
• Drive diversification of our search footprint beyond core Google Search — identifying, testing, and scaling emerging search surfaces and AI-driven discovery channels (e.g. ChatGPT Ads and other LLM/answer-engine placements).
• Lead adoption of product innovation across Google and other platforms — including AI Max, UCP, and new campaign types and formats — building test-and-learn roadmaps that keep us ahead of the market.
• Monitor shifts in search behaviour (including AI-assisted search) and translate these into actionable recommendations for strategy, budget, and creative.
• Conduct competitor research and analysis, including how competitors are adopting new search products and surfaces.

Reporting & Communication

• Deliver reporting and analysis that clearly shows the impact of activity, tests, and innovation initiatives.
• Provide transparent, insight-led communication back to trading, buying and management teams.

KPIs

• Regional paid media performance, measured against COS%, NC and GP.
• Delivery of new campaigns, keywords, and ad copy across all relevant platforms and surfaces.
• Successful execution of measurement and incrementality tests, with findings adopted into planning and optimisation.Pace and quality of innovation adoption — new platforms, betas, and AI-driven search products tested, evaluated, and scaled where proven.
• Reporting on performance, with transparent communication back to the trading, buying and management teams.
• Driving better revenue volumes within COS% targets, acquiring more New Customers within CAC targets.

Key Behaviours

• Team player — able to collaborate across functions and locations
• Initiative — able to think outside of the box
• Curious and forward-looking — actively seeks out emerging platforms, products and trends
• Organised
• Pro‑active and positive attitude
• Developing self and others
• Driven and goal orientated
• Can build strong relationships
• Can work cross functionally across teams
• Strong hands‑on PPC experience across Google Ads and Microsoft Ads, including automated bidding and AI‑driven campaign types (e.g. PMax, AI Max)
• Understanding of measurement methodologies — comfortable working across platform reporting, attribution tools (e.g. Fospha), and MMM, and able to reconcile differences between them
• Experience designing or supporting structured testing (A/B, geo, incrementality)
• Capability with key marketing platform technologies
• Prioritise, structure work and effectively manage time
• Excellent communicator — able to give clarity and provide detail on insights
• Ability to form good working relationships with internal teams
• Critical thinker and problem‑solving skills
• Exposure to emerging search and AI advertising platforms (e.g. ChatGPT Ads, answer‑engine optimisation)
• Experience participating in platform betas and translating early access into competitive advantage
• Familiarity with retail/e‑commerce trading environments and how pricing, stock, and promotion decisions interact with media performance

What’s in it for me?

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face‑to‑face and virtual appointments with our in‑house GP.
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
  
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.