Paid Media Manager — Flexible Fridays, In-Office

Hearst; Greater London; On-site; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Health cash plan

Cycle to Work scheme

Location Flex

Holiday exchange

Job summary

Hearst UK is looking for a Paid Media Manager to plan, manage and optimise paid media campaigns across its magazine portfolio. You will translate briefs into campaigns, manage budgets and performance, and report results to stakeholders.

You should have around two years in paid media, with hands-on experience on Meta and Google Ads; TikTok/YouTube experience is valued. Strong analytical and copywriting skills are required.

Qualifications

• Around two years’ hands-on experience in paid media across social and search.
• Experience on Meta and Google Ads; TikTok and YouTube is valued.
• Experience using Google Ads automated bidding strategies (tROAS/tCPA).
• Strong numeric/analytical skills to explain optimisation decisions.
• Strong writing for ad copy and clear presentations/reports.
• Proficiency in Excel/Sheets; familiarity with GA4 and measurement tools.
• Highly organised and capable of managing multiple campaigns and deadlines.
• Proactive, ownership mindset and teamwork.

Responsibilities

• Plan, manage and optimise paid media campaigns across Hearst’s brands.
• Translate briefs into effective campaigns; manage budgets and performance.
• Deliver results against campaign and revenue targets.
• Manage day-to-day activity across platforms independently.
• Create accurate reports and presentations with clear findings.
• Write/refine paid media copy meeting brand standards.
• Stay updated on platform changes and improve team processes.

Skills

Paid media

Paid social

Paid search

Data analysis

Campaign optimization

Reporting

Excel proficiency

Analytical mindset

Communication

Tools

Google Ads

Meta Ads

TikTok

YouTube

GA4

Excel

Job description

Hearst UK is looking for a Paid Media Manager to plan, manage and optimise paid media campaigns across its magazine portfolio. You will translate briefs into campaigns, manage budgets and performance, and report results to stakeholders.

You should have around two years in paid media, with hands-on experience on Meta and Google Ads; TikTok/YouTube experience is valued. Strong analytical and copywriting skills are required.