PAID MEDIA MANAGER

Reply, Inc.; Greater London; Hybrid; GBP 32,000 - 46,000; Full time

Job summary

Reply, Inc. is seeking a client-facing paid media specialist in London to own day-to-day relationships and drive multi-channel campaigns.

You will plan, execute, and optimise PPC, Paid Social, and Programmatic activity, manage budgets, and translate data into actionable recommendations across sport and automotive client accounts. Mentoring juniors and contributing to team growth are also expected.

Qualifications

• 1.5–2 years hands-on experience managing paid media accounts across PPC, Paid Social and Programmatic.
• Strong analytical and numerical skills, comfortable with Excel formulas.
• Confident communicator and presenter, able to engage stakeholders at all levels.
• Highly organised, able to prioritise, manage multiple projects and improve workflows.
• Demonstrated experience mentoring or developing junior team members.
• Proactive, curious and commercially minded, researching industry developments to grow accounts.
• Collaborative team player with strong internal/external relationships.
• Degree (2:1 or above) in science/business/marketing or equivalent internship background.

Responsibilities

• Act as the primary day-to-day contact for clients, building trusted relationships and understanding their business.
• Plan, execute and optimise multi-channel campaigns (PPC, Paid Social, Programmatic) to meet targets.
• Manage budgets and channel splits, ensuring spend aligns with strategy.
• Prepare and lead client calls and presentations with performance insights and recommendations.
• Coordinate and brief internal specialists and external suppliers to deliver high-quality work.
• Use project management, automation and AI tools to streamline workflows.
• Support and coach junior team members to improve delivery.
• Contribute to new business activity and strengthen media and tech partnerships.

Skills

Paid media management

PPC

Paid social

Programmatic

Analytics

Excel

Client communication

Mentoring juniors

Project management

Commercial mindset

Stakeholder management

Education

Degree (2:1 or above) in science/business/marketing

Tools

Excel

Job description

Reply specialises in designing and implementing solutions based on new communication channels and digital media. Structured as a network of highly specialised companies, Reply supports leading European industrial groups in sectors such as Telco & Media, Industry and Services, Banking and Insurance, and Public Administration, helping define and develop business models enabled by new paradigms such as AI, Cloud Computing, Digital Media, and the Internet of Things. Reply’s services include Consulting, System Integration, and Digital Services.

Role Overview:

This role is a client-facing position responsible for owning day-to-day relationships, deeply understanding clients’ businesses and ensuring work is delivered on time, on budget and to a high standard. You will plan and manage multi-channel paid media activity (PPC, paid social, programmatic and more), optimise performance against clear objectives, and translate data into actionable recommendations. The role includes budget management, channel planning and close collaboration with SEO, creative and technology teams to bring innovative solutions to clients, particularly across sport and automotive accounts. There is also scope to mentor junior team members, contributing to team efficiency, capability building and wider departmental growth.

Responsibilities:

• Act as the primary day-to-day contact for clients, building trusted relationships and a deep understanding of their business, objectives and challenges.
• Plan, execute and optimise multi-channel campaigns (e.g. PPC, Paid Social, Programmatic) to meet or exceed agreed performance and commercial targets.
• Manage and monitor budgets and channel splits, ensuring monthly spend is on track and aligned to overall strategy and client objectives.
• Prepare and lead regular client calls and presentations, clearly communicating performance, insights, recommendations and growth opportunities.
• Coordinate and brief internal specialists (e.g. SEO, creative, tech) and external suppliers to deliver high-quality, timely work across all campaigns.
• Use project management, automation and AI tools to improve workflows, streamline processes and free up time for strategic, value-adding tasks.
• Support, brief and oversee junior team members, providing clear ownership, feedback and coaching to develop their skills and performance.
• Contribute to departmental development by supporting new business activity, strengthening media and tech partnerships, and identifying opportunities to expand client engagements.

About the Candidate:

• 1.5–2 years’ hands-on experience managing paid media accounts, with a strong track record across PPC, Paid Social and Programmatic, ideally on both performance and brand objectives.
• Strong analytical and numerical skills, comfortable working in Excel (including formulas), interpreting data sets and turning insights into clear, actionable recommendations.
• Confident communicator and presenter, able to engage stakeholders at all levels, lead client calls and deliver clear QBRs and performance updates.
• Highly organised, efficient and detail-focused, with proven ability to prioritise, manage multiple projects and bring structure and efficiency to workflows.
• Demonstrated experience mentoring or developing junior team members and contributing to smoother, more effective team delivery.
• Proactive, curious and commercially minded, actively researching industry developments, spotting opportunities to grow accounts and improve strategies.
• Collaborative “people person” who builds strong relationships internally and externally, while showing tact, diplomacy and maturity.
• Degree (2:1 or above), ideally in a science, business or marketing discipline, or equivalent agency internship background.

Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law.

Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.