Paid Media Executive - PPC and Paid Social

Green Ginger Digital; Beverley; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a talented Senior Paid Media Strategist to join their dynamic team in Beverley. In this role, you'll drive impactful strategies for clients, optimising campaigns across Google Ads, Microsoft Ads, and Meta. You'll leverage your analytical skills to track performance metrics and provide valuable insights. With a focus on collaboration and growth, this position offers a varied and rewarding experience, where no two days are the same. Join a passionate team dedicated to delivering exceptional results and fostering your professional development through support and training opportunities.

Benefits

31 days of holiday, including bank holidays

1 day off for your birthday

Extra holiday after 2 years

Support for industry-recognised qualifications

Dynamic and varied role

Qualifications

• 1+ years in Paid Search or equivalent Digital Marketing role.
• Strong analytical skills and attention to detail.
• Ability to manage multiple clients simultaneously.

Responsibilities

• Assist in setting up and optimising Paid campaigns across various platforms.
• Track and report on key performance metrics aligned to client goals.
• Stay informed about industry updates and best practices.

Skills

Paid Search

Google Ads

Microsoft Ads

Meta Ads

Keyword Research

Data Analysis

Copywriting

Performance Metrics Tracking

Education

Bachelor's Degree in Marketing or related field

Job description

About Us

Green Ginger Digital is a thriving Performance Marketing agency located in the heart of Beverley, East Yorkshire. We specialise in helping ambitious businesses grow by connecting them with the right customers, time and again.

As a small but dynamic team, we deliver big results for our clients, offering services such as PPC, SEO, and strategic consultancy. We take pride in fostering a kind, collaborative and passionate work environment where every team member can thrive and contribute to our shared success.

We are looking for a talented Senior Paid Media Strategist to join our growing team and drive impactful strategies across our client base.

Key Responsibilities

Campaign Support

• Assist in setting up and optimising Paid campaigns across Google Ads, Microsoft Ads and Meta.
• Demonstrate understanding of Google Shopping and how to enrich and enhance a feed to aid performance
• Conduct keyword research to build a clear campaign structure across Google Ads, aligned to the goals of the business.
• Demonstrate copywriting skills for ads and extensions mirroring client TOV.
• Support A/B testing efforts for ad creatives and other initiatives.
• Confidently carry out Business as Usual (BAU) tasks to best practice monitoring the impact on performance.
• Proactively contribute to quarterly plan development using learnings from data and business-as-usual observations.
• Assist in monitoring account budgets to ensure accurate spend, escalating any large changes to senior team members.

Performance Analysis

• Track and report on key performance metrics that allign to the clients goals.
• Help create client-facing reports, providing insights and recommendations with a right-first-time attitude.
• Contribute to calls and F2F meetings demonstrating clear knowledge and understanding of the client.
• Proactively problem solve and escalate any challenges toteam members
• Support with ad hoc reporting and data analysis.

Innovation and Learning

• Stay informed about industry updates and best practices.
• Participate in training sessions and team discussions to develop skills.
• Proactively share with the team and update clients on testing results.
• Creation of process documents to support training hub development and best practice process

Job Requirements

• Experience: 1 years in Paid Search or an equivalent Digital Marketing role, ideally in an agency environment. or a recent university graduate.
• Data-Driven Mindset: Strong analytical skills and attention to detail.
• Communication: Ability to explain campaign performance and strategies clearly to clients.
• Organisational Skills: Strong attention to detail and ability to manage multiple clients simultaneously.

Benefits

• A dynamic and varied role — no two days will be the same.
• Competitive salary based on experience with clear progression routes.
• 31 days of holiday, including bank holidays
• Plus 1 day off for your birthday and an extra holiday when you have worked 2 years
• Support and funding to gain industry-recognised qualifications.
• A challenging but rewarding team environment with a focus on collaboration and growth.