Paid Media Executive

Dignity PLC; United Kingdom; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

An established industry player is seeking a Paid Media Executive to join their dynamic digital marketing team. This role offers the opportunity to work on impactful campaigns that connect individuals with essential services during challenging times. You'll be responsible for managing and optimizing paid media campaigns across various platforms, ensuring high-quality leads and performance metrics are met. If you have a keen analytical mindset and thrive in a collaborative environment, this position is perfect for you. Join a supportive team dedicated to making a meaningful impact in the community while developing your digital marketing expertise.

Benefits

22 Days Holiday + Bank Holidays

Pension Scheme (4% matched)

Life Assurance X2 Annual Salary

Free On-Site Parking

Access to internal apprentice & personal development schemes

Qualifications

• Experience with PPC and paid social campaigns is advantageous.
• Proficiency in Google Ads and Microsoft Ads is essential.

Responsibilities

• Build and launch campaigns across Google Ads and other platforms.
• Manage and optimize paid media activities for better conversion rates.

Skills

PPC Campaign Management

Analytical Skills

Attention to Detail

Data Interpretation

Resilience

Adaptability

Education

Experience in Digital Marketing

Relevant Marketing Qualification

Tools

Google Ads

Microsoft Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

Spreadsheets

Job description

Paid Media Executive
Contract: Full-Time, Permanent (38.75 hours per week)
Location: Maidenhead, Berkshire (Hybrid flexible working)
Salary: £25,500 - £30,000 per annum
At Dignity Funerals, we’re more than a leading provider of funeral services — we’re here to support families through some of life’s most meaningful and challenging moments. As we grow our digital presence, we're looking for a Paid Media Executive to help deliver impactful, performance-driven campaigns that connect people with the support and services they need.
This is an exciting opportunity to play a hands-on role in a fast-evolving team, working across paid search, display, and social channels to drive high-quality leads for our pre-paid funeral plans, funeral services, and legal products. If you’re someone who thrives on turning data into action, enjoys testing and learning, and wants your work to have real meaning, this could be the ideal role for you.

What you'll be doing:
As our Paid Media Executive, you’ll be a vital part of our digital marketing team, reporting into our Performance Marketing Lead and working closely with our SEO, CRM, and web teams. Together, you’ll help create seamless, data-informed customer journeys that not only perform but reflect the care and professionalism our brand is known for.

1. Building and launching campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and other digital platforms.
2. Managing and optimising paid media activity to improve conversion rates and lower cost-per-acquisition.
3. Developing and testing ad copy, audiences, and creativity to drive performance.
4. Creating structured, accurate reporting and monitoring daily performance across key metrics (CTR, CPC, CPA, ROAS).
5. Partnering with analytics teams to ensure campaign tracking and attribution are fully accurate.
6. Maintaining high standards of campaign hygiene including structure, naming, UTM tracking, and audience management.
7. Supporting the broader digital team with strategic testing and multichannel alignment.

What we're looking for:
An individual with a keen eye for detail, a naturally analytical mindset, and a curiosity to keep learning and improving. Whether you’re currently agency-side or already in-house, we want you to bring your knowledge into a business where your work has true impact. We will also look for:

1. Any existing experience running PPC and/or paid social campaigns or working within a wider marketing function is advantageous.
2. Proficiency in Google Ads, Microsoft Ads, and Meta Ads Manager.
3. Comfortable working with tools like Google Analytics, Google Tag Manager, and spreadsheets.
4. Strong attention to detail and organisational skills.
5. Confident interpreting campaign data and making evidence-based recommendations.
6. Curious mindset with a willingness to learn and grow.
7. Resilient and adaptable in a fast-paced environment.

Why Join Us?
This is more than just a digital marketing role — it’s a chance to use your skills to make a meaningful impact. As a Paid Media Executive, your work will help people across the UK connect with compassionate services when they need them most.
You’ll be part of a supportive, collaborative team that values integrity, respect, and care — not just in what we do, but in how we work together. We’re committed to helping you grow, offering the opportunity to develop your digital expertise in a purposeful, values-led environment.

What we provide to you…
Annual salary of £25,000 - £30,000.
22 Days Holiday + Bank Holidays.
Pension Scheme (4% matched).
Life Assurance X2 Annual Salary.
Free On-Site Parking.
Access to our internal apprentice & personal development schemes.

If you're ready to embark on a rewarding career where you can make a positive impact every day, we want to hear from you!
What are the next steps?
To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application.