Paid Media Executive

Markerstudy Group; Royal Tunbridge Wells; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading insurance firm is seeking a Paid Media Executive to manage PPC accounts and optimize campaigns for performance. The role focuses on data analysis and collaboration with marketing professionals. Candidates should have strong experience in PPC management, proficiency in Google Ads, and excellent communication skills. This is a fully remote position open to applicants based in the UK.

Benefits

Remote-first working culture

Competitive salary and benefits

Opportunities for professional growth

Supportive team environment

Qualifications

• Demonstrable experience in PPC and paid social media campaign management.
• Strong analytical skills and experience using performance metrics to inform strategy.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, implement, and manage paid media campaigns across search and social platforms.
• Optimise campaigns using data-driven insights to improve KPIs.
• Conduct regular performance analysis and provide detailed reporting.

Skills

PPC management

Data analysis

Campaign optimization

Tools

Google Ads

Microsoft Ads

Meta Ads

Job description

Location: Remote

About Us

A leading player in the insurance and financial services sector, committed to innovation and excellence. Our Group Marketing team plays a pivotal role in driving brand awareness and digital performance across multiple channels.

We are currently seeking a Paid Media Executive to join our dynamic team. This is a fully remote position, open to applicants based in the UK.

Role

The Paid Media Executive will manage a range of PPC accounts across the group of varying budgets with a focus on implementing strategies to improve performance and maximise return on investment (ROI). This role requires a strategic thinker with a strong background in paid media and excellent analytical skills.

Key Responsibilities

• Plan, implement, and manage paid media campaigns across search and social platforms.
• Optimise campaigns using data-driven insights to improve KPIs such as CTR, CPA, and conversion rate.
• Conduct regular performance analysis and provide detailed reporting to the Paid Media Manager and key business stakeholders.
• Collaborate with designers, content creators, and other marketing professionals to align campaign creative with strategic goals.
• Conduct A/B testing on ad formats, messaging, and targeting to enhance campaign effectiveness.
• Keep up to date with emerging paid media trends, tools, and best practices.
  
  

Candidate Requirements

• Demonstrable experience in PPC and paid social media campaign management.
• Proficiency with platforms including Google Ads, Microsoft Ads, and Meta Ads.
• Strong analytical skills and experience using performance metrics to inform strategy.
• Excellent written and verbal communication skills.
• Highly organised, with the ability to manage multiple campaigns and meet deadlines.
• A proactive approach and a willingness to innovate and adapt.
  
  

Why Join?

• Remote-first working culture
• Competitive salary and benefits
• Opportunities for professional growth and development
• Supportive and collaborative team environment
• Involvement in meaningful, high-impact digital marketing initiatives