Paid Media Executive

7days Labs; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading competition brand agency based in London seeks a Paid Media Marketing Executive to enhance customer acquisition through effective paid social media campaigns. The role involves executing and optimizing campaigns on platforms like Meta and TikTok while providing actionable insights from performance analysis. The ideal candidate will possess strong organisational skills and a data-driven mindset. This position offers competitive salary, flexible working opportunities, and the chance to impact growth directly.

Benefits

Competitive salary

Flexible working opportunities

Increased employer pension contributions

Company events

Qualifications

• Proven experience in executing Paid Social campaigns to a high level.
• Familiarity with A/B testing and audience optimisation.
• Highly numerate with strong analytical skills.

Responsibilities

• Execute and manage Paid Social campaigns on platforms like Meta and TikTok.
• Analyse campaign performance, providing actionable insights.
• Collaborate with marketing team to align strategies.

Skills

Detail-oriented

Strong copywriting

Data-driven analysis

Campaign management

Tools

Meta Ads Manager

Google Analytics

Looker Studio

Job description

7 Days Labs has multiple fast growing prize competition brands within the Group, offering exciting opportunities to win performance cars, luxury goods, and cash prizes. As some of the fastest-growing competitions brands in the UK, we’re looking to appoint a Paid Media Marketing Executive to drive customer acquisition and maximise ROI across paid media but in particular paid social media campaigns.

Key Responsibilities

• Execute and manage highly detailed Paid Social campaigns across platforms (e.g., Meta, TikTok) to drive customer acquisition and meet growth KPIs.
• Write engaging, high-performing ad copy tailored to target audiences, ensuring consistency and messaging alignment with brand voice.
• Optimise audiences by leveraging demographic, behavioural, and interest-based targeting to improve campaign efficiency.
• Proactively set up and report on A/B tests (ad creatives, targeting, and placements) to identify opportunities for improvement and scale high-performing elements.
• Analyse campaign performance, delivering actionable insights to improve KPIs and uncover new efficiencies in paid spend.
• Collaborate with the wider marketing team to contribute to overall acquisition strategy, ensuring paid social campaigns align with broader business goals.
• Identify trends, opportunities, and new paid social channels to drive incremental growth.
• Produce accurate, timely reports, detailing campaign performance, learnings, and actionable next steps.

The Person

• Detail-oriented with exceptional organisational skills; capable of managing multiple campaigns simultaneously with a focus on precision.
• Proven experience in executing Paid Social campaigns to a high level, including audience optimisation and A/B testing.
• Strong copywriting skills to create impactful ad messaging that resonates with target audiences.
• Highly numerate and data-driven, with a strong ability to analyse performance and make decisions to maximise marketing spend.
• Experience in finding efficiencies, scaling acquisition, and delivering against ambitious KPIs.
• Familiarity with tools such as Meta Ads Manager, Google Analytics, Looker Studio, and third-party reporting platforms.
• A proactive, creative problem-solver with an innovative, test-and-learn mindset.

Flexible Working

At 7 Days Labs, we recognise the importance of flexibility and monitoring campaign performance at critical times.

• To ensure the best outcomes, this role includes the opportunity to work flexibly on a rota basis:
• This involves working 1 less morning or afternoon at least once a month, with the flexibility to monitor and manage campaigns at set times over the weekend.
• It is not required every weekend and will be planned collaboratively in advance.
• This approach allows for greater adaptability, ensuring campaigns deliver optimal performance while offering a healthy work-life balance.

Why Join Us?

• Hybrid working with WeWork office and perks
• Competitive salary and a chance to directly influence acquisition growth across the UK and be part of a fast-growing business.
• Flexible working opportunities
• Increased employer pension contributions
• Company events