Paid Media Executive

Castore; Bury; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading sportswear brand in the UK is seeking a Paid Media Executive to join their performance team. This role involves managing PPC and Paid Social campaigns, analyzing performance data, and collaborating with creative teams to refine strategies. Experience in performance marketing and a proactive approach are essential for success. The position offers a competitive salary, annual leave, and opportunities for career growth in a dynamic environment.

Benefits

Competitive salary

Discretionary bonus scheme

25 days annual leave plus bank holidays

Modern offices in Manchester city centre

Career growth opportunities

Employee assistance programme

Staff discount

Qualifications

• Analytical skills with proficiency in Excel/Sheets.
• Experience in fast-paced environments.
• Knowledge of creative best practices for performance advertising.

Responsibilities

• Assist in creating and managing Paid Search and Paid Social campaigns.
• Analyze campaign data and generate reports.
• Monitor daily performance and identify trends.
• Collaborate with Creative and Design teams.

Skills

Experience in Paid Media (agency or in-house)

Understanding of performance marketing metrics

Proven ability to manage significant ad budgets

Analytical skills

Experience in eCommerce

Education

Recent Marketing graduate

Tools

Excel/Sheets

Looker

GA4

Job description

Castore exists to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, which is deeply embedded in our DNA. We utilize advanced engineering and unique technical fabrics to create the highest quality sportswear for athletes demanding the best. Our passion for innovation drives us to develop specialist features that optimize athletic performance in all conditions.

The founder's vision is to establish Castore as a globally respected brand committed to engineering top-quality sportswear, constantly innovating and enhancing performance. The sportswear market is currently dominated by a few mass-market brands, and Castore aims to be a premium alternative for discerning athletes seeking excellence.

The Role

We are seeking a Paid Media Executive to join our growing performance team. This hands-on role involves full ownership of campaign setup and execution across PPC (Google Ads, Bing) and Paid Social (Meta, TikTok, etc.). You will drive growth through strategic media buying, performance optimization, and providing creative feedback.

Agency experience is highly valued. We work quickly and appreciate team members who can manage campaigns end-to-end independently. You will collaborate closely with our Head of Performance and Creative teams to test, scale, and refine our paid strategies.

Responsibilities

• Assist in creating, managing, and reporting on Paid Search and Paid Social campaigns for Castore and partner sites, supported by the Paid Media Manager and Senior Paid Media Manager.
• Analyze campaign data to generate reports for senior management and partners.
• Monitor daily performance, identify trends, and act swiftly to improve results.
• Work cross-functionally with Creative and Design teams to brief ad assets and iterate based on performance.
• Conduct keyword research, including traffic volume and costs, to identify new opportunities.
• Collaborate with marketing and trade teams to ensure campaign alignment with business strategies.
• Review industry trends and competitor activity to find innovative marketing approaches.

Skills & Experience

• Experience in Paid Media (agency or in-house) or a recent Marketing graduate eager to develop in this space.
• Understanding of performance marketing metrics and attribution models.
• Proven ability to manage significant ad budgets and achieve strong ROAS.
• Analytical skills, proficiency in Excel/Sheets, and familiarity with tools like Looker or GA4.
• Proactive, with a test-learn-iterate mindset.
• Experience working in fast-paced environments.
• Enthusiasm for industry trends and continuous learning.
• Previous agency experience or managing multiple accounts is preferred.
• Experience in eCommerce, especially DTC.
• Knowledge of creative best practices for performance advertising.

What We Offer

• Competitive salary
• Discretionary bonus scheme
• 25 days annual leave plus bank holidays
• Modern offices in Manchester city centre
• Opportunities to work with global sporting partners
• Office amenities including pool tables, darts, and TVs
• Career growth in a high-growth brand
• Employee assistance programme
• Staff discount