Paid Media Executive

Lunar Digital

Birmingham

Hybrid

GBP 28,000 - 36,000

Full time

10 days ago

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Benefits offered by this job

Pension

Annual leave 24 days + 4 days off at X

Team socials

Pirkx benefits app

Healthcare support

Private medical cover

Discounted gym membership

Discounts and cashback

Free lottery

Virtual fitness programs

Job summary

Lunar Digital, a growing agency, is seeking a Paid Media Executive to manage Paid Search and Paid Social campaigns for diverse B2C and B2B clients. You will work under the Paid Media Specialist to optimize campaigns, identify growth opportunities, and help develop client accounts.

The role is hybrid with two in-office days in Birmingham areas. You’ll join a close-knit Performance Team and contribute to thoughtful, data-driven media decisions while maintaining a healthy work-life balance.

Qualifications

2–3 years of paid media experience, agency-side preferred
Hands-on with Google Ads and Meta Ads Manager
Strong data analysis and ability to translate insights into action
Clear communication of campaign performance to clients and team
Familiarity with multiple ad platforms and tracking tools

Responsibilities

Plan campaigns for Paid Search and Paid Social across B2C & B2B
Develop test and learn plans and analyse performance to guide strategy
Manage client media budgets across projects and retainers
Assist with campaign reporting including weekly/monthly updates
Support tracking implementation via Google Tag Manager and collaboration with web/development teams
Optimize campaigns to achieve KPIs and identify growth opportunities
Provide media insights for new business pitches

Skills

Paid media

Google Ads

Meta Ads Manager

Data analysis

Campaign planning

Budget management

Remarketing

Team collaboration

Problem solving

Google Analytics

Tools

Google Tag Manager

GA4

LinkedIn Ads

Pinterest Ads

X Ads

Job description

Lunar Digital is a young agency but we've grown fast, and that momentum is carrying into 2027 as we search for an intuitive, data-driven Paid Media Executive to join our close-knit team.

We work with a mix of B2C and B2B clients ranging from sports marketing to hospitality, automotive and interior design - backed by a network of trusted external partners who bring specialist expertise wherever we need it.

We're deliberately lean, and that's the point: no red tape, no waiting in line to be heard, and every person's contribution has a real, visible impact on our results. Everyone has a genuine say, with direct access to our MD rather than layers of management in between. We built Lunar Digital to bring together entrepreneurial, ambitious people who want to win and genuinely enjoy the work they do; and we protect a proper work/life balance while we do it.

The Role

As a Paid Media Executive, you will be responsible for managing Paid Search and Paid Social campaigns across a diverse range of clients. You’ll work closely under our Paid Media Specialist to help develop client accounts, proactively identifying opportunities for growth and optimising campaigns to achieve target KPIs.

Location:

Hybrid, with 2 days a week in one of our office locations (Birmingham Jewellery Quarter and Bromsgrove)

Reports to:

Paid Media Specialist

Wider team:

Joining our in-house Paid Media Specialist within our extended Performance Team of 6

What You Will Be Doing

Work closely with the team to plan campaigns and execute paid media activity across Paid Search and Paid Social for B2C & B2B clients.
Develop effective test & learn plans for campaigns and work with the Paid Media Specialist to analyse performance and shape future media strategy.
Effectively plan and manage client media budgets across both project-based and retainer work.
Assist with campaign reporting, including weekly and monthly reports to track progress, identify opportunities or flag areas for improvement.
Support with the implementation of campaign tracking to ensure activity is properly measured and optimised, either via Google Tag Manager or by working with website/development teams to brief tracking requirements, including key events and enhanced conversions.
Optimise Paid Media campaigns (Search, PMAX/Shopping, Demand Gen, Meta Ads, LinkedIn Ads are desirable) to achieve KPIs for our clients, and proactively suggest opportunities for growth.
Support the growth of the agency by providing Paid Media insight for new business pitches (keyword opportunities, audience size, etc).
Identify opportunities to improve ad content across channels to uplift performance.

Who We're Looking For

Two to three years' experience working within Paid Media (agency-side preferable, but not essential).
Hands-on experience running campaigns through Google Ads & Meta Ads Manager.
Strong ability to analyse data to inform decisions, with proven success achieving client objectives through knowledge, creativity and problem-solving.
Strong analytical skills with proven ability to identify trends and opportunities for growth.
Able to clearly articulate campaign performance.
Whilst experience with Google Analytics, Facebook Attribution and Google Tag Manager is preferred, proficiency in every platform isn't essential.
Curious, proactive and adaptable - this is a fast-moving industry (Social advertising especially!) so the right person is comfortable keeping up with platform changes and understanding how they affect our output.
Experience with other paid platforms, including but not limited to: LinkedIn, Pinterest, X, Spotify, TikTok, Bing.
Experience managing Google Merchant Center and monitoring product feeds.
Experience creating audience lists and setting up effective remarketing campaigns.
Understanding of programmatic campaigns and awareness of third-party tools used in media planning.
Ability to use AI tools such as Claude to problem-solve and develop agency processes.
Relevant certifications (e.g. Google Ads, Meta Blueprint) are a plus.

What We Offer