Senior Paid Media Manager

ICS-digital; Leeds; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

33 days annual leave

Birthday off work

Work abroad policy

Competitive pension scheme

Upsell bonus scheme

Private healthcare (Bupa)

Hybrid, flexible working

Life assurance

Regular team socials

Free weekly breakfasts

Job summary

IC-digital is seeking a Senior Paid Media Manager to lead strategy and execution across paid media activity for client accounts, including Google Ads, Meta, TikTok and Pinterest. The role combines hands‑on management with strategic development to drive high‑quality, performance‑driven campaigns.

You will also support the agency's own paid media activity and contribute to new business through pitches, idea generation and growth opportunities. Hybrid working is available in Leeds and beyond.

Qualifications

• Experience planning, delivering, and optimising paid media campaigns across key platforms (Google, Meta, TikTok, Pinterest) and programmatic
• Strong analytical mindset with ability to interpret performance data and derive actionable insights
• Confident communicator able to present ideas, insights and recommendations to clients and internal teams
• Experience in a smaller agency or lean team environment, with ownership and proactive work
• Commercial awareness of how paid media drives client outcomes and business growth
• Proactive and solution‑oriented, with a track record of improving performance and finding new opportunities

Responsibilities

• Lead the planning, delivery, and optimisation of paid media campaigns across client accounts ensuring alignment with KPIs and business objectives
• Own campaign performance, proactively testing, refining, and scaling successful strategies
• Ensure paid media activities integrate with Digital PR and Creative for cohesive cross‑channel strategy
• Share insights from client performance, testing, and market trends to evolve the Paid Media offering
• Identify upsell opportunities and cross‑channel integration across existing clients
• Support new business activity by contributing to pitches and proposals
• Lead IC‑digital's own paid media marketing to support lead generation and brand growth
• Contribute to marketing thought leadership through blogs, articles and content

Skills

Paid media planning

Google Ads

Meta Ads

TikTok Ads

Pinterest Ads

Programmatic

Campaign optimization

Analytics

Tools

Google Ads Manager

Meta Ads Manager

TikTok Ads Manager

Pinterest Ads Manager

Job description

We're excited to announce a brand new opportunity for a Senior Paid Media Manager, a role that is key to the delivery and development of our Paid Media offering. This role is responsible for leading the strategy and execution of paid media activity across client accounts, spanning PPC, paid social, and other performance‑led channels. Working closely with the Creative Lead, Senior SEO Strategist, SEO and Digital PR Leads, this role ensures Paid Media is effectively integrated into IC‑digital's broader digital ecosystem.

This is a hands‑on role, with responsibility for both strategy and execution. The focus is on delivering high‑quality, performance‑driven campaigns, while also identifying opportunities to strengthen and expand how Paid Media contributes across the business.

Alongside client delivery, the role will support the agency's own paid media activity and contribute to new business through pitching, idea generation, and identifying growth opportunities.

The role

• Permanent, full‑time
• Salary: £35,000 - £40,000 (depending on experience)
• Lead the planning, delivery, and optimisation of paid media campaigns across client accounts, ensuring activity aligns with client KPIs, performance targets, and wider business objectives
• Take ownership of campaign performance, proactively identifying opportunities for improvement, testing, and growth
• Ensure paid media activity integrates effectively with other channels (Digital PR, Creative), contributing to cohesive cross‑channel strategy
• Contribute to ongoing development of the Paid Media offering by sharing insights from client performance, testing, and market trends
• Identify opportunities to expand Paid Media activity across existing clients, including upselling and cross‑channel integration
• Support new business activity by contributing expertise to pitches and proposals
• Lead the execution of paid media activity for IC‑digital's own marketing, working closely with the marketing team to support lead generation and brand growth
• Proactively contribute to the agency's marketing and thought leadership efforts, including blogs, articles and other content focused on Paid Media

About you

• Strong experience planning, delivering, and optimising Paid Media campaigns across key platforms e.g. Google Ads, Meta, TikTok, Pinterest, Programmatic
• Confident communicator, comfortable presenting ideas, performance insights and recommendations to clients and internal teams
• Strong analytical mindset, able to interpret performance data and use insights to inform campaign decisions and improvements
• Comfortable working in a hands‑on role, balancing strategy and execution across multiple accounts
• Experience working in a smaller agency or lean team environment, with the ability to take ownership and work proactively
• Commercially aware, with an understanding of how Paid Media contributes to client outcomes and broader business goals
• Proactive and solution‑oriented, consistently looking for ways to improve performance and identify new opportunities
• Comfortable contributing to marketing and thought leadership activity, including building a visible presence for yourself and the agency

What we offer

• 33 days annual leave
• Birthday off work
• Work abroad policy (up to 30 days per year)
• Competitive pension scheme (matched up to 7%)
• Upsell bonus scheme
• Industry‑leading family policies
• Hybrid, flexible working
• Life assurance and private Bupa healthcare
• Regular team socials
• Free weekly breakfasts

We appreciate that employing people with a broad range of life experiences and ways of thinking adds value to our organisation. If you require any additional support or reasonable adjustments that will help you to perform at your best and be happy in the workplace, please let us know.