Paid Media Executive

JR United Kingdom; Bedford; On-site; GBP 25,000 - 35,000; Full time

Job summary

Une agence de croissance digitale dynamique dans le secteur de la santé recherche un Paid Media Executive motivé pour rejoindre son équipe. Le rôle clé implique la gestion de campagnes locales sur plusieurs plateformes tout en soutenant la croissance de l'entreprise. Avec un accent sur le développement des compétences, des avantages tels que des vacances supplémentaires, un budget pour l'apprentissage et la flexibilité au travail sont offerts.

Benefits

25 jours de congés + jours fériés + jour d'anniversaire

Budget pour un plan d'apprentissage personnalisé

Ordinateur portable fourni

Contributions au plan de pension

Travail à distance en août

Un vendredi de congé payé par mois

Qualifications

• Expérience en tant que Paid Media Executive ou Associate avec gestion et optimisation des comptes.
• Connaissances des stratégies créatives pour les campagnes performance.
• Exposition aux canaux de marketing digital, surtout les campagnes locales.

Responsibilities

• Gérer et livrer des campagnes médias payantes localisées sur plusieurs plateformes.
• Fournir des retours sur les performances et tendances des campagnes.
• Configurer des campagnes pour de nouveaux clients et promotions.

Skills

Paid Media

Google Analytics 4 (GA4)

Ad Copy

Digital Marketing

Social Media Advertising

Tools

Google Search Console

Google Tag Manager

Meta

Bing

TikTok

LinkedIn Ads

AdRoll

Job description

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We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.

Employee development is seen as core to their success – so this is a good chance to learn new and brush up on existing skills. Additionally, as a startup they offer great work-life balance including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way.

The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay apprised with new technology and opportunities to further our innovation in the paid media space.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
• Feedbackon campaign performance, trends, and actionable insights to the team.
• Lead campaign launches for new clients, promotions, and new services - including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes that lead to increased engagement and performance.
• Complete monthly and quarterly audits and execute on key recommendations.
• Troubleshoot technical issues with support teams.

A Paid Media Executive should have:

• Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing and optimising accounts.
• Knowledge of GA4, Google Search Console and Google Tag Manager
• Experience working with both paid search and paid social channels.
• Experience with creative strategy and landing page structures to enhance campaign performance.
• Exposure to digital marketing channels, especially local campaigns.

The perks

• 25 days holiday + bank holidays + your birthday off.
• Flexible working over Christmas / New Year in addition to holiday allowance.
• A budget for tailored learning plan, including industry events.
• Company laptop.
• Pension contributions.
• Anywhere August – work anywhere in the world, every August.
• One Friday off per month (paid).

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.