Paid Media Director

DataCamp; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading company in the data and AI education sector seeks a strategic leader to drive their paid media strategy. This role involves managing a multi-million-dollar budget, heading a talented team, and leveraging AI-driven insights to optimize media campaigns and enhance customer acquisition efforts.

Benefits

Competitive salary and benefits

Flexible working hours

Annual learning budget

International company retreats

Yearly IT equipment refresh

Qualifications

• 7+ years of hands-on experience in performance marketing with expertise in Search and Paid Social.
• Proven ability to manage multi-million dollar media budgets.
• Hands-on experience with AI/ML for automation.

Responsibilities

• Define and own the paid media strategy across channels.
• Manage a budget exceeding $5 million.
• Lead and mentor a team of Paid Media specialists.

Skills

Performance Marketing

AI/ML Tools

Team Leadership

Budget Management

Data-Driven Decision Making

Education

STEM background

Job description

DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 17 million learners and 6,000+ companies, including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.

About the role

We’re looking for a strategic and data-driven leader to define and own our end-to-end paid media strategy across Paid Search, Paid Social, and Display. In this high-impact role, you’ll oversee optimization of spend across channels to maximize ROI and drive meaningful customer acquisition and revenue growth. You’ll lead and develop a high-performing team of three Paid Media specialists—setting clear goals, mentoring their development, and fostering a culture of hands-on experimentation and continuous improvement. Leveraging AI-driven tools and automation, you’ll streamline campaign workflows and accelerate insight generation. You'll also build robust measurement frameworks and dashboards to forecast performance and communicate results to leadership. Collaboration is key—you’ll partner closely with Growth Engineering, Analytics, Content, and Creative to align campaigns with new product launches, pricing strategies, and broader marketing initiatives. You’ll stay ahead of the curve by identifying emerging platforms and audience segments, using rapid experimentation to unlock new growth opportunities.

About you

At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!

Responsibilities

• Define and own the 360° paid media strategy across Paid Search, Paid Social and Display to drive acquisition and revenue growth.
• Manage and optimize a combined budget of >$5 million annually—allocating spend dynamically across channels to maximize ROI.
• Lead, mentor and develop a team of three Paid Media experts, setting clear goals, conducting regular performance reviews, and fostering hands-on skill growth.
• Build and deploy AI-driven processes and creative optimization workflows to automate repetitive tasks and surface insights faster.
• Establish rigorous measurement frameworks and dashboards to track KPIs, forecast performance, and report to leadership.
• Partner cross-functionally with Growth Engineering, Analytics, Content and Creative teams to align media campaigns with new product launches, pricing tests and broader marketing initiatives.
• Identify, test and scale emerging platforms and audience segments—running rapid A/B tests to discover untapped growth levers.

Qualifications

• 7+ years of hands-on experience in performance marketing with deep expertise across Search, Paid Social channels.
• Background in a STEM field.
• Proven track record managing multi-million annual media budget and driving double-digit growth..
• Hands-on with AI/ML tools to automate processes, budget allocation and creative optimization.
• Deep understanding of custom measurement models, attribution frameworks, and dashboards, with the ability to interpret insights and take clear actions out of them.
• Demonstrated leadership in scaling and coaching a high-performing Paid Media team.
• Strategic mindset that can translate data insights into clear media tactics and test plans.
• Excellent communicator and collaborator—adept at influencing stakeholders and distilling complex results into actionable recommendations.
• Thrives in fast-paced, ambiguity-friendly environments and quickly pivots strategies based on real-time performance.

Why Datacamp?

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible!
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
• Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!

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