Paid Media Director

Tribal Tech - The Digital, Data & AI Specialists; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Paid Media Director to spearhead their biddable media function. This senior role involves leading a talented team, driving innovation in paid media strategies, and ensuring high-performance across campaigns in the sports and entertainment sector. With a focus on collaboration and client relationships, you will play a pivotal role in shaping the future of paid performance marketing. If you are passionate about sports and have a proven track record in paid media, this is an exciting opportunity to make a significant impact in a fast-growing agency.

Benefits

Competitive salary + performance-related bonus

Hybrid working (2–3 days in office)

25 days annual leave + bank holidays

Private healthcare + wellbeing support

Access to live events, matches, and activations

Qualifications

• 7+ years in paid media, with leadership experience.
• Proven track record in high-performance PPC and Paid Social campaigns.

Responsibilities

• Lead the paid media strategy and execution across all clients.
• Mentor a team of paid media specialists and oversee campaign performance.

Skills

Paid Media Strategy

PPC Campaign Management

Paid Social Advertising

Programmatic Advertising

Analytics Platforms (GA4, Looker Studio)

Client Relationship Management

Team Leadership and Mentoring

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Job description

Job Description

Job Title: Paid Media Director

Location: London (Hybrid)

️ Industry: Sports & Entertainment

Full-time | Senior Leadership

About Us

We’re a specialist agency (or brand – can be tweaked) at the intersection of sport, culture, and performance marketing. Our mission is to help clubs, brands, athletes, and rights holders connect with fans in meaningful, measurable ways – driving both engagement and commercial results.

With a growing roster of clients across football, fitness, events and apparel, we’re now looking for a Paid Media Director to lead our biddable media function and shape the future of paid performance in the sports space.

The Role

As Paid Media Director, you’ll lead the strategic direction, execution, and innovation of all paid media activity – spanning PPC, Paid Social, Programmatic and emerging platforms. You’ll oversee a talented team of media specialists, drive performance across key campaigns, and be a key figure in both client leadership and new business.

This is a senior, hands-on role suited to someone with deep platform expertise, commercial awareness, and a passion for sport.

Key Responsibilities

• Own the full paid media strategy across all clients – from planning and platform mix to execution and reporting
• Lead, mentor and grow a high-performing team of paid media specialists
• Oversee campaign performance across Google, Meta, TikTok, YouTube, Programmatic and more
• Collaborate with data, creative and account teams to ensure cohesive and effective campaign delivery
• Play a key role in client relationships – pitching strategies, leading QBRs, and advising on budget allocation
• Drive innovation in media approach – testing new formats, platforms, and performance models
• Support in new business opportunities and agency positioning in the sports market

What We’re Looking For

• 7+ years’ experience in paid media, with significant time in a senior or leadership role
• Proven track record in delivering high-performance campaigns across both PPC and Paid Social
• Strong understanding of attribution, conversion tracking, and analytics platforms (GA4, Looker Studio, etc.)
• Experience managing teams and mentoring junior to mid-level talent
• Comfortable working with sports clients or audiences – ideally with experience in live events, fan engagement, or DTC
• Strategic thinker who’s also happy to get hands-on when needed
• Confident communicator with strong client-facing and stakeholder management skills

Bonus Points For

• Experience with ticketing, memberships, or merchandise marketing
• Knowledge of CRM, email marketing and cross-channel strategy
• Connections or experience within elite sport, fitness, or fan-based communities
• Experience working across global markets or multi-language campaigns

What We Offer

• Competitive salary + performance-related bonus
• Hybrid working (2–3 days in our London office)
• 25 days annual leave + bank holidays
• Private healthcare + wellbeing support
• A chance to work with leading names in the sports world
• Fast-growing, ambitious agency with room to shape the role and team
• Regular access to live events, matches, and activations

Love sport? Live paid media? Let’s talk.