Paid Media Director

DataCamp; City Of London; On-site; GBP 66,000 - 90,000; Full time

Job summary

A leading data and AI education platform in London is seeking a strategic leader for their paid media strategy. The role involves managing a multi-million dollar budget, leading a team of three specialists, and optimizing campaigns using AI-driven tools. Ideal candidates have over 7 years of experience in performance marketing, a STEM background, and a passion for driving impactful growth. The company offers competitive compensation, flexibility, and continuous learning opportunities.

Benefits

Competitive salary

Flexible working hours

Yearly learning budget

International company retreats

IT equipment budget

Qualifications

• 7+ years of hands-on experience in performance marketing with deep expertise in Search and Paid Social.
• Proven track record managing multi-million dollar media budgets.
• Experience with AI/ML tools for automation.

Responsibilities

• Define and own the 360° paid media strategy across channels.
• Manage a budget exceeding $5 million annually.
• Lead and mentor a team of three Paid Media experts.
• Build and deploy AI-driven processes for efficiency.
• Establish measurement frameworks and performance tracking.

Skills

Performance marketing expertise

Budget management

AI/ML tools proficiency

Data analysis and interpretation

Team leadership

Communication

Education

Background in a STEM field

Job description

Overview

DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 17 million learners and 6,000+ companies, including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.

About the role

We’re looking for a strategic and data-driven leader to define and own our end-to-end paid media strategy across Paid Search, Paid Social, and Display. In this high-impact role, you’ll oversee optimization of spend across channels to maximize ROI and drive meaningful customer acquisition and revenue growth. You’ll lead and develop a high-performing team of three Paid Media specialists—setting clear goals, mentoring their development, and fostering a culture of hands-on experimentation and continuous improvement. Leveraging AI-driven tools and automation, you’ll streamline campaign workflows and accelerate insight generation. You\'ll also build robust measurement frameworks and dashboards to forecast performance and communicate results to leadership. Collaboration is key—you’ll partner closely with Growth Engineering, Analytics, Content, and Creative to align campaigns with new product launches, pricing strategies, and broader marketing initiatives. You’ll stay ahead of the curve by identifying emerging platforms and audience segments, using rapid experimentation to unlock new growth opportunities.

About you

At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!

Responsibilities

• Define and own the 360° paid media strategy across Paid Search, Paid Social and Display to drive acquisition and revenue growth.
• Manage and optimize a combined budget of >$5 million annually—allocating spend dynamically across channels to maximize ROI.
• Lead, mentor and develop a team of three Paid Media experts, setting clear goals, conducting regular performance reviews, and fostering hands-on skill growth.
• Build and deploy AI-driven processes and creative optimization workflows to automate repetitive tasks and surface insights faster.
• Establish rigorous measurement frameworks and dashboards to track KPIs, forecast performance, and report to leadership.
• Partner cross-functionally with Growth Engineering, Analytics, Content and Creative teams to align media campaigns with new product launches, pricing tests and broader marketing initiatives.
• Identify, test and scale emerging platforms and audience segments—running rapid A/B tests to discover untapped growth levers.

Qualifications

• 7+ years of hands-on experience in performance marketing with deep expertise across Search, Paid Social channels.
• Background in a STEM field.
• Proven track record managing multi-million annual media budget and driving double-digit growth.
• Hands-on with AI/ML tools to automate processes, budget allocation and creative optimization.
• Deep understanding of custom measurement models, attribution frameworks, and dashboards, with the ability to interpret insights and take clear actions out of them.
• Demonstrated leadership in scaling and coaching a high-performing Paid Media team.
• Strategic mindset that can translate data insights into clear media tactics and test plans.
• Excellent communicator and collaborator—adept at influencing stakeholders and distilling complex results into actionable recommendations.
• Thrives in fast-paced, ambiguity-friendly environments and quickly pivots strategies based on real-time performance.

Why DataCamp?

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible!
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
• Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!