Paid Media Creative Strategist

Charlie Oscar; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Hybrid work

Wellness allowance

Pension plan

Birthday day off

4 weeks Work From Anywhere

Cycle to Work Scheme

Job summary

Charlie Oscar is seeking a Creative Strategist to shape the creative strategy for our clients, focusing on paid social ad creative. You will work with paid media and clients to identify the right strategy and brief the creative team for outcome ownership.

Our ad creative system is designed to get smarter each sprint; you will drive this system and lead ideation, crafting compelling concepts that blend culture, data and brand insight.

Qualifications

• Proven experience in a creative strategy role within a digital or social agency.
• Deep expertise in digital and social platforms, trends and best practices.
• Brilliant creative storyteller with a track record of campaigns.
• A strategic thinker who links creativity to business impact.
• Experience working with performance marketing teams to foster high‑performing content.
• A strong understanding of brand positioning and audience insights.
• Excellent presentation skills, confident in selling ideas.
• Entrepreneurial mindset, eager to build and grow an offering.

Responsibilities

• Develop and lead the creative strategy for our clients, ensuring brand storytelling is engaging and data‑driven.
• Help develop Charlie Oscar’s content offering, creating processes to deliver best‑in‑class creative solutions.
• Collaborate closely with the paid media team to optimize assets for performance across platforms.
• Provide strategic and creative direction to clients to drive awareness, engagement and conversion.
• Lead ideation sessions and craft concepts that bring brand stories to life.
• Identify digital and social trends and blend insights into outputs to stay cutting‑edge.
• Maintain an up‑to‑date view on social‑first creatives and be a thought leader in digital advertising.
• Support new business pitches with strategic input and concepts.
• Build a team and network of partners to bring ideas to life.

Skills

Creative strategy

Social media expertise

Creative storytelling

Strategic thinking

Performance marketing

Brand insights

Presentation skills

Entrepreneurial mindset

Job description

READY TO DO WORK YOU'RE PROUD OF?

Charlie Oscar isn't a typical agency. We're independent, AI-native, and built to help ambitious brands outmanoeuvre, outpace and outgrow the competition.

We blend data science with creativity - not because it's fashionable, but because it's how brands actually grow. The numbers give us clarity. The creative work is what wins hearts, builds brands, and drives revenue.

Every week here looks different: sharp strategic problems, high-calibre teammates, and real ownership over work that reaches some of the world's most ambitious brands. Outside the day job, there's run club, book and chess clubs, charity fundraisers, Thursday drinks, and enough team socials that work never feels like just work.

We hire for attitude and culture add first - not just experience. Curious, ambitious people who challenge how things are done, bring fresh ideas, and help shape the future of marketing.

Sound like your kind of place?

WHO WE HIRE

We look for attitude first. Smart, humble, proactive, genuinely curious - that's the shortlist. People who care about their craft without taking themselves too seriously. We build brave ideas, keep learning constant, and make sure everyone's voice counts.

If you're already using AI to work smarter, even better.

AI

We're looking for people who use AI to sharpen their work - not replace their thinking.

You don't need to be an AI specialist. You need to be curious enough to already be finding ways to use it: faster workflows, sharper insight, better creative options, smarter decisions. We want people who ask “how can this be better?” and treat AI as a tool to elevate the craft, not a shortcut around it.

THE ROLE

We’re looking for a Creative Strategist to join our growing social content studio. This role will shape the creative strategy for our clients, with a specific focus on paid social ad creative.

This role will work with the paid media teams and clients to identify the right creative strategy to deliver creative that supports paid social performance.

The Creative Strategist will then brief the work in the creative team and be responsible for the outcome. Charlie OScar has created an ad creative system that's designed to make the creative get smarter every sprint. The creative strategist will drive this system .

WHAT YOU'LL BE GETTING STUCK INTO

• Develop and lead the creative strategy for our clients, ensuring their brand storytelling is engaging, effective, and rooted in insights.

• Help develop Charlie Oscar’s content offering, creating processes and structures to deliver best-in-class creative solutions.

• Collaborate closely with the paid media team to ensure creative assets are optimized for performance across digital platforms.

• Provide strategic and creative direction to clients, helping them develop content strategies that drive brand awareness, engagement, and conversion.

• Lead ideation sessions and craft compelling campaign concepts that bring brand stories to life.

• Identify and stay ahead of digital and social trends, seamlessly blending cultural, audience, data and brand insights into creative outputs that help clients remain cutting-edge.

• To have an up to date and forward looking perspective on social-first creative, and be a thought leader in digital advertising creative.

• Support new business pitches by providing creative strategic input and developing concepts that showcase our expertise.

• Build a team and network of partners, including designers, copywriters, and content creators, to bring ideas to life.

WHAT WE'RE LOOKING FOR

• Proven experience in a creative strategy role within a digital or social agency.

• Deep expertise in digital and social media platforms, trends, and best practices.

• A brilliant creative storyteller with a track record of developing compelling campaigns.

• A strategic thinker who can connect creativity with business impact.

• Experience working with performance marketing teams to develop high-performing content.

• A strong understanding of brand positioning and audience insights.

• Excellent presentation skills – confident in selling ideas both internally and externally.

• Entrepreneurial mindset, excited about building a department and growing an offering within an agency

BENEFITS

• Competitive salary, plus a performance-based bonus paid every 6 months

• Wellness allowance, including access to Bupa private healthcare

• Pension plan

• Regular team socials and an annual company away day

• Hybrid working - 3/4 days in the office, 1 day from home

• 25 days' holiday, plus bank holidays and flexible time over Christmas

• 4 weeks ‘Work From Anywhere’ per year

• Your birthday off

• Cycle to Work Scheme with Forest Bikes

• Eye care vouchers

• Regular office treats and surprises

• Be part of building something truly exceptional

• Working on innovative, exciting brands

WHAT MAKES US US - OUR VALUES

Our values aren't posters on the wall. They show up in how we work, how we treat each other, and how we build something brilliant together.

Make It Happen

Momentum matters. Progress beats perfection every time.

Treat It Like Your Own

Think like an owner. Care for every detail as if it were your money, your brand, your business.

Grow Together

Build the business, lift your team, and invest in your own growth along the way.

Be Brave

We create space for bold thinking, confident decisions, and the freedom to back yourself.